News and Analysis
Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…
Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company
At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.
Latest Posts
Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…
Journatic CEO Accepts Blame for Bogus Bylines
The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”
Street Fight’s 5 Most Popular Stories From the First Half of 2012
The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
Are QR Codes Here to Stay?
From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…
Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More
Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.
Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
… Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: ChatGPT, AI-Generated meta descriptions and AI Mode