News and Analysis
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO… CPG Ad Cuts Raise Tough Questions for Digital Media… Food Delivery Creates Tech Headache for Some U.S. Restaurants…
Openings and New Hires SalesFuel, Upserve, Search Influence
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s
Latest Posts
Why Leveraging Location Is the Key to Success in Mobile Advertising
Both smartphone and tablet users are searching for locally relevant content at an increasing rate, so much so that mobile user experience as a whole has been affected by the need for location-based information. Mobile networks have seen a massive increase in local search traffic this year, affecting mobile advertising in a big way. Yet the vast majority of mobile advertising doesn’t grasp what it means to be truly local.
Street Fight Daily: Yahoo Exec to Foursquare, Facebook ‘Likes’ Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare Snags a Yahoo Exec to Serve as VP of Sales (Venture Beat)… Facebook Prompts Users to Like Pages They Check-in to; Could It Foreshadow a New Location-based Ad Type? (Inside Facebook)… Nielsen On U.S. Mobile Shopping: eBay’s App Attracts The Most Users, Shopkick Keeps Them Around Longer (TechCrunch)…
Mobile Local Monetization Is Starting to Happen — For Real This Time
Facebook’s mobile Sponsored Story is already showing boosted performance over display ads. For many others, the mobile-first principle will come from location targeting, as its congruence with the use case similarly boosts performance and thus ad rates. For that and other reasons, I’ve forecast location-based ads to lead mobile ad revenues by 2016…
5 Mobile Tools SMBs Can Use to Collect Guest Feedback
The customer feedback cards that restaurants once placed on tabletops are are being replaced with digital platforms designed to solicit feedback from guests and find resolutions to problems — before they result in negative online reviews. Here are five tools that merchants can use to collect feedback from guests on their mobile devices…
Identifying the Most Important ROI Metrics in the Redemption Loop
If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”
Location-Aware Games Are Engaging Consumers — And Marketers
One retail brand already taking advantage of Rovio’s real-world location-based gaming feature Magic Places is Barnes and Noble. Last summer the company announced that you could take your Nook Color into a physical Barnes & Noble store and use the Mighty Eagle for free to clear levels in Angry Birds. This kind of partnership can become a great method for retailers to drive additional foot traffic and sales…
PODCAST: This Week in Location-Based Marketing — Razorfish, Square
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…
Yelp Revenues Up 67%, Mobile Close to Surpassing Desktop
Yelp surprised analysts with stronger than expected earnings in Q2, bringing in $32 million in revenue to post a $ 1.98 million loss. That’s a 67% jump in revenue year-over-year. And while net losses rose nearly 70%, much of that can be attributed to a bump in sales and marketing costs.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem