News and Analysis
Street Fight Daily: Google Identifies Publishers with Cumbersome Ads, Facebook Cleans Up Its Garden
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Reveals Sites with Failing Ads, Including LA Times, Forbes… Facebook Expels Unintentional Clicks from Its Garden to Shore Up Measurement… Analytics Are Widely Used, But Is the Effort Paying Off?…
Latest Posts
MinnPost CEO: ‘Go After Every Stream of Revenue That You Can Think Of’
With five years under its belt, Minnesota- and Twin Cities-centric local site MinnPost has a non-profit model that seems to be working well. The site combines advertising, donations and sponsorships to support its journalism, and it ended 2011 with a slight budget surplus for the second year in a row. Veteran newsman Joel Kramer, the site’s CEO, spoke with Street Fight recently about the importance of not relying on just one revenue model, and about how to treat local news sites like the businesses they are — matching ambitions with the available potential revenue in a given market.
Who’s Coming and Going at Groupon, Delivery.com, LocalVox, YP & more
Big changes at Delivery.com with several new members of the management team; a new head of marketing at LocalVox; Groupon brings on an executive to focus on accounting from the C-level; and lots of jobs on offer in sales, marketing and business development at Foursquare, Patch, LocalVox, Factual, Apple and more.
PODCAST: This Week in Location-Based Marketing — Choco-locate
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what an airport’s location tech might have to do with James Joyce. Australia shows us how to do disaster notifications with LBS. STMicroelectronics kills us with air pressure — in a good way. All this plus a few deals, an acquisition, Tasti D-lite’s new book and special guest Lalita Krishna of Choco-locate…
Street Fight Daily: Tribune Halves TribLocal, Yelp Pushes Into Asia
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… In Wake of Journatic, Tribune Reduces Number of TribLocal Editions (Crain’s Chicago Business)… Yelp Expands into Asia With Singapore Launch (CNet)… UBL Going After Huge Offline Co-op Ad Budgets (Screenwerk)…
‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.
Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…
Moe’s Southwest Grill Launches Nationwide Check-In Campaign
Rather than having individual franchises run their own social check-in campaigns, Moe’s Southwest Grill decided to pull together their promotions and launch a nationwide campaign that aggregates Foursquare and Facebook check-ins at more than 440 Moe’s locations. Lauren Barash, the chain’s director of marketing, says she is already seeing enthusiasm from customers…
Street Fight Daily: Edo Raises $15M, Local Retail Spend Up in 2013
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)… Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)… Locaid Bolsters Location Service With IP Address Data (GigaOm)…
With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’
More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…
More Hyperlocal Investment Content Coming to Street Fight
Over the last six months, our Hyperlocal Investment Report newsletter has aimed to guide investors through this new industry, to give context and insight into the market potential of pre-public companies, and to synthesize activity in the public markets as well as in private placement, venture capital, mergers and acquisitions, private equity and the like. With this issue, we’re moving it from a paid product to delivering this content on our public website for free, to engage in broader discussion around key issues in hyperlocal investing.
iPhone 5: What Passbook and Maps Could Mean for Hyperlocal
Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…
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