News and Analysis
Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Loses Its License to Operate in London… Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands… Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic…
Facebook on Local News Partnerships: ‘We’re Just Getting Started’
The “Facebook Journalism Project” was launched recently to meet the “needs” of a news industry concerned about all the free editorial content being made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details what FB is doing and plans to do for community news.
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Street Fight Daily: Yahoo Taps DudaMobile, Groupon Tests Search
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… DudaMobile Announces SMB Mobile Sites Deal with Yahoo (Screenwerk)… Groupon Testing A Deal Search Feature In Chicago And New York (TechCrunch)… Hyperlocal Hotbed Thrives in New Jersey (NetNewsCheck)…
Groupon Bottoms Out as Billings Hit Lowest Level Since IPO
Groupon’s stock hit an all-time low in after-hours trading Thursday after the daily deals company reported lower than expected revenues in Q3, driven largely by stagnant growth in its international business. Overall gross billings, which account for all customer purchases, slid by 6% in Q3 from the previous quarter as gross billings dropped nearly 10% internationally. It’s the second consecutive quarter that Groupon saw its total billings decline…
2012 Election Points to Hyperlocal Future in Politics
Election coverage at the local level is going to grow in importance., Here’s why: The shift from air attack to the tech-enabled ground game means that, in all likelihood, the era of declining voter turnouts are over, in my opinion. With growing turnouts come a more broadly-engaged electorate not just on political matters but on local politics that constitute the true bread-and-butter issues for many towns and small cities…
xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech
Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…
Creating a City Guide from Scratch? Maybe if You’re a ‘Cool Kid’
Carlos Gutierrez and and Erika Leal, founding editors of thecoolkidsguide.com, are building a city-guide-cum-entertainment-site for not only big metros but also for smaller, under-served towns (at least that’s the plan). I asked Gutierrez the obvious question first: So many have come and gone; others are moving along (Patch, Yelp, Zvents, Foursquare); still others (LivingSocial, etc.) are morphing toward city guides. Why a city guide?
Street Fight Daily: Square Rolls Out Starbucks Deal, Waze Launches Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 7,000 Starbucks Locations Added to the Square Wallet (AllThingsD)… Waze Begins Monetization Push with Location-Guided Ads (GigaOm)… Trulia’s Sales Surge as Real Estate Agents Use Mobile (Bloomberg Businessweek)…
5 Ways to Track Calls Coming From Mobile Ads
The true test of a mobile ad’s effectiveness isn’t in page views or click-throughs, but in the number of actual phone calls it drives to a business. Tracking the number of incoming calls that result from a mobile ad is a measureable way for big brands and local businesses to gauge the effectiveness of their digital campaigns. Here are six platforms that businesses can use to get a better sense of how many calls are resulting from their mobile ads.
Antengo CEO: Why Local Classifieds Need to Go Mobile
Antengo is a local marketplace app that allows users and businesses in a city to post classifieds and engage in local, mobile-driven commerce. The app, which is trying to increase and simplify commerce on a local level, just re-designed their app, hoping to expand mobile on-the-go behavior to tablets. Street Fight talked to Founder and CEO Marcus Wandell about how Antengo is changing local commerce, the role of the tablet for location-based apps, and more.
DataSphere Adds Belo to Its Community News Clients
Hyperlocal middleman DataSphere has added Belo Corp. and 14 of its TV stations in top markets to its client list of broadcast chains who have gone digital at the community level. The Belo markets that DataSphere will serve with tech and sales services include Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix…
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