Street Fight Daily: Uber Loses London License, Facebook Upgrades Mobile Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Loses Its License to Operate in London (TechCrunch)
In a huge blow to Uber, London’s transport regulator has rejected its application to renew its license to operate in the city. In a statement today TfL said it has concluded that Uber is “not fit and proper to hold a private hire operator license.” Recode: Uber has many reasons to settle with Alphabet

Openings and New Hires at Cuebiq, Hearst, Hiya (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Lotlinx, Yext, and Arkadium.

Facebook Will Introduce Canvas Templates for Its Collection Ads, Aiming to Boost Brands (AdWeek)
Facebook said in its blog post that it hopes the combination of lifestyle images ads tagged with products within an immersive mobile experience will give brands the opportunity to “showcase their products in context and create a more meaningful branded experience.”

Raise Report: Funnel, Incorta, Pointy Secure New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Typeform, Slack, MealPal, Augment, and TrustRadius.

Google and Its Partners Will Issue Refunds to Advertisers over Fake Traffic (WSJ)
The Wall Street Journal reported in August that Google was issuing refunds to some advertisers after ads purchased through its DoubleClick Bid Manager tool ended up running on websites with fraudulent traffic.

Influencer Marketing is Growing Up with Tighter Contracts (Digiday)
Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars’ rights and advertisers’ needs.

Just Give Me the Data (AdExchanger)
Steve Marosi: What is it behind this self-inflicted pursuit of raw data with all its messiness, hours of toil to clean and harmonize and high risk of introducing errors? The answer, in one word, is personalization.

Advrty Brings Native Ads to Virtual Reality (VentureBeat)
Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform aimed toward designing and incorporating nonintrusive product placement. It’s in beta.

LBMA Podcast: Williams-Sonoma, PlaceIQ, Westfield and Uber (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Kabaq AR meal previews, Unilever’s Marmite taste test, Alibaba, and Nike’s 90-min shoes.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]