News and Analysis
Street Fight Daily: Location to Power Local Google Search, Square Turns to Large Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google to Use Location Data as Primary Factor for Local Search Results… Square Announces the Register, a $999 POS Device for Larger Businesses… Why Selling Higher-End Brands Gives Walmart a Fighting Chance Against Amazon…
On the Various Challenges Facing European Publishers (and Some Solutions)
“As audiences age out, the number of print subscribers will plummet, and as older small business owners retire, old ways of doing business … retire with them as well,” David Mihm writes to Mike Blumenthal. “Legacy media companies that don’t evolve rapidly are going to be left with no audience and no customers.”
Street Fight Daily: Walmart Acts as Media Platform, Amazon Courts Grocers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Walmart’s Advertising Blitz… Amazon Slashes Seller Fees to Improve Grocery Sales Online… Mobile, YouTube, and Programmatic Are Alphabet’s Workhorses…
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Location + Mobile + Ads: Verve CEO Says People Are Set to Get It
“I think 2013 is the year that people will begin understand that mobile advertising will soon be the premium channel for all digital advertising,” says Verve Mobile’s chief, Tom MacIsaac. “If you want to reach users when they are out and about, interacting with the real world, closer to the buying decision than ever before, mobile will be the preferred channel. Mobile will begin to do to online advertising what online did to print.”
Using Geotargeting to Follow the Consumer from Desktop to Aisle
The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…
Street Fight Daily: Ford Adds Glympse, TribLocal Head Exits
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ford Adds Support For Glympse, Lets Friends Know When You’ll Arrive (Mashable)… Chicago Tribune Exec Leaving Company (Chicago Tribune)… Their Apps Track You. Will Congress Track Them? (The New York Times)…
The Localization of the Enterprise
Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise…
Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu, and More…
As the new year opens, employers are already making moves, scooping up hot talent, and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals….
PODCAST: This Week in Location-Based Marketing — LBS in 2013
In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories on 2012, make six predictions for 2013, and pick a few companies to watch in the coming year…
Street Fight Daily: FTC Clears Google, Square Sold at Starbucks
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Calls FTC Deal with Google a ‘Missed Opportunity’ (CNet)… Now on Sale at Starbucks: Square’s Credit Card Reader (The New York Times)… You’re Not Alone: Hyper-Local People-Finding (ClickZ)…
‘Indie’ Publishers Are Ready to Start Roaring
The Local Independent Online News Publishers association is still in the cub stage, but it’s getting ready to roar. There’s a 11-member board of directors, a sense of mission that’s powered by what looks like a strong start in networking, and not least funding from the Patterson Foundation that will encourage LION’s growth by subsidizing membership dues…
4 Hyperlocal Trends to Watch in 2013
2012’s rush to capture the hyperlocal audience has begun to wane as the reality sets in that while the online SMB market is huge and untapped, it remains hard to get those mom-and-pops to spend money on newfangled marketing methods. Last year’s intense startup activity has revealed four trends going into 2013…
Street Fight Daily: Apple Vets Waze, Yelp Lawsuit Overturned
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes… (TechCrunch)… Judge Can’t Order Yelp User to Edit Negative Review (Ars Technica)… eBay Tries Two New Ways to Sell: Drop-Off Points and Home Pick-Up (AllThingsD)…
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