Street Fight Daily: Mason Stays, LivingSocial Speeds to a Halt

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Groupon CEO Mason to Stay After Directors Discuss His Tenure (Businessweek)
Groupon Inc. has no immediate plans to replace Chief Executive Officer Andrew Mason after its board met to deliberate whether to make changes to senior management. Directors of the Chicago-based company met yesterday and some members were planning to voice frustration with Mason’s leadership, a person with knowledge of the matter said this week.

LivingSocial Learns Speeding Doesn’t Pay  (The Wall Street Journal)
News that LivingSocial will lay off 400 employees — around 10% of its workforce — is the latest indicator that the once red-hot online-couponing business faces significant challenges. LivingSocial’s layoffs are a result of spending too much too quickly, often investing in areas that made little sense.

Hyperlocal Ads Are Linchpin to Holiday Mobile Search Auccess (Mobile Marketer)
From splitting up PC and mobile campaigns to driving relevant search results, mobile search is all about context and personalization this holiday season. In addition to location, attaching mobile search to season-specific coupons, offers and deals can be particularly effective at this time of year.

Google Local: Train Wreck at the Junction (Blumenthals)
Mike Blumenthal: Google Local is a veritable train wreck for business listing management. The problems are compounded by Google’s complete lack of guidance as to whether the Dashboard or the social local management environment is the future of their local interface. The problem is that businesses need to plan, they need to keep moving forward on their marketing and unfortunately, for many, Google Local is a key component of that plan.

The Guardian’s N0tice Platform Gets a Live-Music Mapping Tool, Showing Fans’ Tweets and Instagram Snaps (The Next Web)
N0tice is one of the Guardian’s testbed projects, which has real potential to take news reporting, and news gathering, in new directions. After breaking cover last October, it finally left its closed beta phase in March this year, before introducing a series of new developments and updates with version 2.0 last month. And now the Guardian has partnered with marketing and technology agency LBi to launch a live-music mapping tool for the open community platform.

Spindle, The Hyperlocal Brainchild Of An Ex Microsoft Employee, Turns The Heat Up On Yelp And Foursquare (Business Insider)
Spindle, an app that provides real-time updates from businesses in your immediate surroundings, and today it is launching in its third city, New York. Here’s why the company’s founder and CEO, Pat Kinsel, believes what Spindle is building is better than Foursquare or Yelp.

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