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What Kinds of Mobile Ads Are Most Effective?
Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…
Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…
‘Post-Industrial Journalism’ Report Deserves an A, and an F
A new report from Columbia’s Tow Center for Digital Journalism takes a look at everything that’s wrong with digital journalism, starting at the top and going all the way down to the hyperlocal level. The report pins antiquated journalistic practices to the wall and recommends specific fixes. But it also wrongly asserts that the Internet has permanently “wrecked” journalism’s advertising model.
Local Corp CEO: Mobile Is a Type of Traffic, Not a Type of Product
Street Fight recently caught up with Local Corporation CEO Heath Clarke, who has helmed the company since 2001 — several lifetimes ago in Internet years. He talked about the company’s position in the hyperlocal ecosystem, the growing importance of mobile for SMBs and the future of daily deals as a category…
Street Fight Daily: Google Maps on iOS, Amazon Pushes Local Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… While Apple Regroups, Google Offers a Maps App (The New York Times)… Amazon’s Latest Experiment: Installing Your TV and Other Household Items (GeekWire)… An Apple-Foursquare Hookup Could Mean The End Of Yelp Reviews In iOS (TechCrunch)…
Case Study: Brooklyn Spa Uses Credit Card Data to Identify Consumer Trends
At D’mai Urban Spa, owner Daniella Stromberg spends roughly $45,000 a year in credit card processing fees. Frustrated by the feeling that she wasn’t getting anything for her money, she turned to Swipely for help. Using the company’s payment marketing platform, Stromberg has been able to identify patterns and gain insight into how outside factors, like the weather, affect consumer behavior…
Street Fight Daily: Groupon a Tough Sell, TripAdvisor Changes Hands
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… When Does Groupon — Still at More Than 80 Percent Off — Become a Deal for Someone? (AllThingsD)… TripAdvisor Shifts to Malone (The Wall Street Journal)… Verizon Responds to FCC Complaint Over Blocking of Google Wallet, Says Google Needs to Change the App (Droid-Life)…
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