News and Analysis
Street Fight Daily: Google Modifies Practices to Help Publishers, Brands Pursue Experiential Marketing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Unveils Tools to Increase Subscriptions for Publishers… Agencies See Experiential Marketing as the Next Big Thing, and Brands Want In… eMarketer Lowers Snapchat’s Ad Revenue Forecast for 2017…
How a New Active Wear Brand Takes on the Big Guys
California-based Vuori Clothing started as a brand focused on yoga wear for men, and was (and still is) heavily reliant on using hyper-local marketing efforts to build brand awareness. Street Fight recently caught up with marketing VP Nikki Sakelliou to talk about the company’s local efforts.
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Street Fight Daily: Tribune Resumes Journatic, Facebook Talks SMBs
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Tribune Resumes Limited Usage of Journatic (Chicago Tribune)… Facebook’s Dan Levy Touts Small Business Growth: Advertisers Have Nearly Doubled Since January, Promoted 2.5M Posts (TechCrunch)… BIA/Kelsey: Deals Still Aim for $5.5B by 2016 (NetNewsCheck)…
Patch Adds COO as Leadership Change Continues
AOL’s Patch network of hyperlocal news sites has made yet another significant change at the top, naming former Westwood One operations head Steve Kalin to the newly created position of president and COO. Kalin will take responsibility for the company’s daily operations — with the advertising, finance, marketing and content functions all reporting to him…
How E-hail Apps Like Uber Could Impact the Hyperlocal Ecosystem
It’s entirely conceivable that fast-growing ranks of Uber users would not be averse to other commerce offerings that could be paid for through the phone app. In fact, these users are probably even more used to the idea of paying over the phone than people who use Google Wallet or Apple’s Passbook, neither of which has achieved wide adoption or even viral growth…
Street FIght Daily: AT&T Launches Alerts, Foursquare’s 10.4M Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AT&T Launches AT&T Alerts, A Location-Based Deal Alert Service, As The Field Grows More Crowded (TechCrunch)… Foursquare Has 10.4 Million Monthly Users (AdWeek)… Groupon’s Restaurant Tools Get A VP Of Sales (Fast Company)…
Using Contextual Awareness, Qualcomm Labs Targets Tokyo
Dentsu has teamed up with Recruit Co. and Qualcomm Labs to create a massive location-based marketing campaign in Tokyo. The campaign builds upon a technology provider’s newly released contextual-awareness software development kit, Gimbal, to dynamically distribute offers to consumers by synthesizing a user’s location and social graph without draining battery life…
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