#SFSNYC Recap: The Next Generation in Hyperlocal
We’re just winding down from an excellent week of conversations about hyperlocal at the Street Fight Summit in New York. Many thanks to our speakers, our sponsors, and everyone who joined us. Our next major conference will be taking place in San Francisco in early June; stay tuned for more information in the coming weeks.
In case you missed it, here are links to Street Fight’s coverage of the event:
PayPal’s Walt Doyle on Navigating the ‘Purchase Pretzel’
The PayPal Media Network’s GM took a deep dive into eBay’s $3 billion push into local, demonstrating both the opportunities and the frustrations of that space.
Monetizing Location – Native or Display?
Executives from Pandora, Foursquare, and Verve Wireless explored monetizing location on mobile, covering key issues like native advertising, the display ecosystem, and reaching brands.
Local Commerce Shifts Toward Retention
As daily deals firms lick their wounds, panelists from Belly, Signpost and SinglePlatform agreed that the ecosystem has shifted focus from acquisition to retention.
Making Hyperlocal Media Work
Amid a body-strewn battlefield in hyperlocal publishing on which even some of the smartest media companies have fallen, three post-2009 start-ups — DNA Info, Daily Voice, and GoLocal24 — discussed ways to beat the hyperlocal curse.
Solving the Local Data Problem
“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual.
Patch Has Grown Up ‘Enormously,’ Says Webster
In a fireside chat with Forbes’ Jeff Bercovici, Patch’s cofounder Warren Webster defended his closely watched hyperlocal network, denying reports that the AOL property was struggling to sustain its rapid growth.
Think Context Not Platforms, Says Google’s Tim Reis
While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” Reis said.
Making Data Work for Hyperlocal Media
In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Panelists from EveryBlock, DataSphere and Sun-Times Media discussed how use of data is affecting media today and the way it can make scale possible tomorrow.
Jim Brady on Building Engagement and ‘Stacking Digital Dimes’
The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.