A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Discounts Other Sellers’ Products As Holidays Approach (Reuters)
Amazon is cutting prices of products from third-party sellers on its website, moving beyond its more typical method of discounts on items it sells directly.
Where Local Agencies Help Brands Most (Street Fight)
David Card: About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising.
More Brands Will Be Able to Send Sponsored Messages on Facebook Messenger (AdWeek)
“Driving people to a Messenger conversation isn’t enough. We want to make sure businesses and brands building for the platform can manage the entire life cycle of their customers,” said David Marcus, vice president of messaging products.
SMB Index: Big Gains for Local Stocks in October (Street Fight)
After gaining 2.1% in September, the SCP SMB Index experienced a scorching start to Q3 gaining 6.8% in October, outpacing all other major indices we track. For the first time, Square cracked the Top 5 Constituents list after climbing 29% in October.
Uber’s Business Has Recovered After #DeleteUber, But Lyft Made Lasting Gains (Recode)
Uber is coming to the close of its worst year ever, sparked by the first of two #deleteUber campaigns in January, followed by a leadership shakeup and an ongoing shareholder battle.
News Sites with Local Ambitions Hope to Fill Digital Void in New York (NYT)
In the wake of Thursday’s shutdown of DNAinfo and Gothamist, several handfuls of homegrown websites and old-fashioned print newspapers that cover the city’s teeming neighborhoods survive and, to some extent, thrive.
U.S. Travelers Are Heavy Users of Loyalty Programs (eMarketer)
Loyalty programs are closely associated with the travel industry in the public’s mind (see: frequent flier miles)—and for good reason.
How to Avoid Wasting Your Entire Digital Budget (AdExchanger)
Adam Heimlich: Digital display advertising is effective. Avoid wasting impressions served to people not in market for what you sell or who bought it already, and you’re on the road to media buys more effective, per dollar, than TV.
Inside the Guardian’s Consumer-Revenue Operation (Digiday)
The Guardian is now making more money from reader revenue including paid memberships and subscriptions, than advertising revenue.