News and Analysis
McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career
McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks.
Thunder CEO Sees Both Media and Creative Strategy Changing in 2018
Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and the creative strategy.
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
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Conference Notebook: Foursquare CRO Sees ‘Off the Charts’ Engagement With Native Ads
In describing why Foursquare chose to build a native advertising product, the company’s chief revenue officer Steven Rosenblatt yesterday pointed to the difficulties with some mobile ad formats, like pop-ups, saying that it was really easy to screw up the mobile user’s experience with poor ad delivery. As a result, the company has instead moved ahead with its “promoted updates” native advertising product, which launched in August. Rosenblatt said that over 52% of the people who engage with ads are checking in within 24 hours…
Street Fight Daily: SMB Spend Still Offline, Factual and TripAdvisor Hook Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Small Business Web Ad Dollars: Still Way Too Small (AllThingsD)… Factual and TripAdvisor to Scratch Each Other’s Backs With Global Restaurant Data Partnership (PandoDaily)… Uncovering the Buffett Equation for Newspaper Survivability (Ebyline)…
What SMBs Need to Know About Facebook’s News Feed Redesign
In the hopes of creating a better user experience (and ultimately more monetization opportunities), Facebook recently overhauled the design and functionality of its news feed — aiming to become the “personalized newspaper” of the digital age. The redesigned layout will include bigger photos, maps and news articles and users can now sort through feeds based on interests — so SMBs currently managing a page should definitely adjust the way they approach their Facebook marketing and creative strategy…
Alt-Weeklies Struggling — Can They Leverage SMB Relationships to Connect Online?
While alt-weeklies really used to own the market for irreverent commentary and events listings in cities around the country, the introduction of online competition over the past decade has really degraded their snarky monopolies. Tiffany Shackelford, executive director at the Association of Alternative Newsmedia (AAN), spoke to Street Fight recently about how alt-weeklies need to evolve their strategic thinking…
Study: Brands’ Spend in Mobile-Local Media to Eclipse Online in 2017
National advertisers will spend more local dollars on mobile than online media in 2017, according to a new study by BIA/Kelsey. The report projects that national spend on local-mobile media will increase six-fold over the next five years, jumping from $1 billion in 2012 to $6.4 billion five years later…
Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…
How Media Buyers Buy Hyperlocal
In a Street Fight webinar sponsored by YP Thursday, Mitch
Bernstein, the director of client strategy at Neo@Ogilvy, and YP’s
Onil Gunawardana discussed the value of hyperlocal from a media
buyer’s perspective, highlighting its ability drive conversions in
a still-nascent mobile space and provide marketers with deeper
insights into their consumer’s path to purchase…
Openings & New Hires at Angie’s List, Topix, Google, Signpost and more…
One hyperlocal publisher expands (Topix) while another contracts (The Daily Voice). Angie’s List moves on from its CFO, JiWire hires a former Yahoo exec, and the head of The Local Search Association decamps (after 25 years) to head up The Association of Directory Publishers. Plus, gigs at PayPal, comScore, AOL, LinkedIn, Newsle, Amazon and more…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem