PODCAST: This Week in Location-Based Marketing — WillowTree

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan report back from DX3 Canada. Meanwhile, ShopSavvy transitions to a retail app; U-Haul brings augmented reality to Detroit; and do we need to regulate mobile retail All this plus Spindle – our app fascination of the week.  And special guest Blake Sirach, VP Design for WillowTree — the makers of the Brooklyn Nets and Barclays Center mobile app experience.

Episode 120

Recorded: March 9, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for pre-order
– If you’d like to leave a message for us to play on the show, leave it here

The LBMA update 1:30

DX3 Canada Summary 6:20

App pick
Spindle, the discovery engine for the social web (10:39)

Featured Guest
Blake Sirach VP Design, WillowTree Apps (30:40)

Top news of the week
1. ShopSavvy partners with Capital One (16:56) – See episode Reinvent fluid pricing? Have your app downloaded millions of times? All in a day’s work for Shopsavvy — with Rylan Barnes
2. Uber competitor Winston builds white-label service for taxi companies and changes name to Fleetbit (20:48)
3. itDuzzit‘s Bullseye location based services API (27:05)
4. U-Haul uses augmented reality to promote new Detroit location (37:15)
5. Cisco’s Context Aware Healthcare (42:40)
6. San Francisco could be the first city to regulate mobile retail (48:18)

Resource of the Week
Who’s using geosocial and location based services infographic (56:07)