News and Analysis
Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31
The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.
Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…
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‘Indies’ and Sustainability: One Destination, Different Paths
In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…
5 Tools for Point of Interest Geo-Targeting
As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…
Street Fight Daily: Gannett Buys Belo, Patch Traffic Flat
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Patch has Proved To Be a $200 Million Money-Suck for AOL and Its Traffic Hasn’t Grown In a Year.(Business Insider)… Why Google Bought Waze (Prioleau Advisor)… ComScore: 4 Billion Local Searches in May (Screenwerk)…
With New Products and Integrations, Belly Looks Beyond Loyalty
A year and a half after launch, and Logan LaHive, chief executive of Belly, has a clear message for the competition: we’re winning. The Chicago-based company has rolled out new integrations with Yelp and Facebook this morning, marking the beginning of the company’s push to move beyond loyalty toward an open, social CRM…
Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)
Mobile isn’t a mass marketing vehicle; it’s my one-to-one, highly intimate connection with the Web. It’s a personal device, and its connection to me is private (or not), powerful, and controllable entirely by me. It is, in fact, a portable, electronic version of me, and I will not permit interruptions in the name of commerce for long…
Street Fight Daily: Google Buys Waze, UBL Snaps Up Local Incite
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Why Google Wanted Waze: The Local Ad Market Is Going Mobile (AdAge)… UBL Acquires Local Incite – Adds Chicago Presence (UBL)… HP and Google Team Up to Offer Small Businesses “IT in a Box” (AllThingsD)…
A Year After Big Scores by SinglePlatform and Yext, Locu Makes a Quiet Push
It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash…
It’s 2004 All Over Again: Mobile Spending to Double in 2013
According to a Borrell Associates client memo made available to Street Fight, local mobile advertising will increase 100% this year. That’s right; double. In some markets that number may translate into tens of thousands of dollars; in the largest, it’s $100 million or more. Gordon Borrell told us that what’s happening with advertising at the local level is “nothing short of phenomenal.”
Case Study: Meineke Partners With Full Slate for Online Scheduling
As consumers get more comfortable going online to book appointments and services, companies nationwide are rushing to keep up with demand. For larger businesses with multiple locations, however, instituting an online scheduling system isn’t always a cut and dry process. Rather than jumping in head first, Meineke Car Care Centers has taken a measured approach to online appointment scheduling. The company partnered with Full Slate and launched a pilot program at 30 Meineke locations…
Street Fight Daily: Apple Moves iOS Into Car, Yelp Revamps Nearby
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple Announces ‘iOS in the Car,’ Offers Access to Maps, Messages, and More (Verge)… Just like Foursquare, Yelp Now Recommending Nearby Places (CNet)… Mobile Companies Crave Maps That Live and Breath With Data (New York Times)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation