News and Analysis
Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level
Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.
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9 Strategies Merchants Can Use to Protect Their Reputations Online
It’s not uncommon for local merchants to go to the extreme to make a great first impression when customers arrive at their businesses — designing custom signage and selecting window displays with the utmost care — without giving a second thought to the first thing potential customers see when they search for their companies online. Here are strategies that merchants can use to protect their reputations and make a great first impression on the web…
Street Fight Daily: eBay To Expand Same-Day Delivery, Print Revenues Weigh on Gannett
A roundup of today’s big stories in hyperlocal content, commerce, and technology…. With Amazon in Its Crosshairs, eBay to Launch Same-Day Delivery for eBay.com Purchases by Year’s End (AllThingsD)… Decline In Newspaper Advertising Weighs On Gannett Results (Reuters)… Small Businesses Shirk Advertising (AdAge)…
Winning in Local Commerce Means Solving the Data Issues in Discovery
The acceleration in the local consumer’s purchase cycle means that each layer of the the Local Stack of online-to-offline local commerce — find, buy, retrieve and engage — must fuse together and work to create a seamless local commerce experience. In the “find” layer, local search properties have expanded beyond point-of-interest data, investing in the rich content needed to help consumers make purchase decisions before leaving businesses’ sites…
6 Tools Restaurants Can Use for Better Guest Intelligence
By the time a guest walks through the front doors at Ping Pong Dim Sum in Washington D.C., marketing manager Myca Ferrer can already be fairly certain what he or she will order. Ferrer isn’t psychic, but he is using a guest intelligence platform to gain a deeper understanding of his most frequent customers. By tracking preferences and payment histories, Ping Pong Dim Sum is better able to offer VIP service to its most loyal diners…
Street Fight Daily: Apple Buys HopStop, RetailMeNot Soars In IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Apple Buys 2 Mapping Companies (New York Times)… Coupon Site RetailMeNot’s IPO Soars 32% in First Day (Wall Street Journal)… Facebook Is Testing a Feature That Can Track Customers’ Physical Movements at Businesses (Terra)…
With Digital Video, Newspaper Companies Could Disrupt Local TV
Here’s what I think will happen. The local newspapers that are smart are already getting serious about creating video content. Some of them are beginning to figure out how to get that content to consumers via set-top boxes, and they will be the first to experiment with partnering with companies like Aereo instead of fighting them in court…
Openings & New Hires at Yellowbot, LiveIntent, Village Voice, and Groupon
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include new execs at Punchey and Tribune, and job openings at Yelp, The Weather Channel, Google, and more…
LBMA Podcast: Apple Making Social Maps, YuMe’s Targeted Video Ads
In this week’s episode, Apple is creating a Waze of their own; France rocks biometric payments and IBM’s Smarter Cities billboards; and tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. Plus special guest Krina Patel of Ingenious Med…
Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics
Amid congressional queries and rumbles in the press over privacy concerns, Euclid is pushing ahead with its effort to bring Google Analytics to the physical world. The service, which uses wi-fi signals to provide brick-and-mortar retailers with store analytics, has released a major update, adding new metrics, industry benchmarks, and a substantial redesign to its dashboard…
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