Commentary
Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at radio stations. The results of these initiatives have been mixed. Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users…
Indy Sites, Trusted Vanguards of Local Referral
There is a system in which people discover businesses that they love. It existed way before there was an Internet, and it’s also the foundation of local advertising. Patrons don’t want to go to sources they don’t trust, though — they want an honest and sincere referral because if an authority loves a place, they are more likely to love it too…
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New Report Examines Effect of Localized Ads On Holiday Sales
A new white paper from Neustar, “Localized Online Ads Mean Stronger Holiday Sales,” takes an in-depth look at the science of local targeting and the effect that it can have on a company’s overall marketing strategy. Although there is no denying that the direct purchase of contextual ads from mammoth publications allows marketers to reach millions of readers at once, these tactics may not work well for marketers with key performance indicators like engagement and sales…
Street Fight Daily: Turnover At Clinkle, Disney Nears Personalization At Parks
A roundup of today’s big stories in hyperlocal content, commerce, and technology… >A Lot Of People Have Already Left Clinkle, A Buzzy Payment App That Still Hasn’t Launched (Business Insider)… Disney World Characters Aren’t Greeting All the Visiting Kids by Name — Yet (AllThingsD)… Can Same-Day Delivery Succeed This Time? (MIT Technology Review)…
What Closed Circuit TV Can Tell Retailers About Customers
Prism Skylabs, a San Francisco-based startup, has built software that analyzes video streams, measuring everything from overall store traffic to heat maps illustrating the way in which customers move through a store. The company, which closed $15 million round in October, also provides retailers with remote access to surveillance feeds, allowing businesses to replace some of the costly quality assurance testing…
#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal
According to BuzzMachine blogger and author Jeff Jarvis, AOL’s Patch did hyperlocal scale all wrong: “What they should have been was a sales network for local sites,” he said during a conversation with CBS Local Digital Media President Ezra Kucharz at Street Fight Summit last month. “If that existed, other local sites would have been able to start. It would have led to mass opportunity…”
Street Fight Daily: eBay Aims at Angie’s List, Isis Expands Nationwide
A roundup of today’s big stories in hyperlocal content, commerce, and technology… eBay Debuts New Angie’s List Competitor And Local Service Provider Marketplace, eBayHire, In The US (TechCrunch)… Carrier-Backed Isis Mobile Payment System Rolls Out Nationwide (Verge)… Flush with Cash, NextDoor Adding 100 Neighborhoods a Day (Screenwerk)…
A Hyperlocal Network Grows in Brooklyn
After leaving Patch, Liena Zagare created a hyperlocal site in her family’s Brooklyn home neighborhood of Ditmas Park a year ago and, through her Corner News Media company, has now expanded to three neighboring communities. Street Fight spoke with Zagare recently about the keys to success for her sites, and what may be next for her fledgling hyperlocal network in New York City’s hottest borough…
Case Study: Pizza Hut Upgrades Mobile Ordering With Localized Deals
Almost two decades after Pizza Hut first began accepting orders online, the company is continuing to beef up its digital presence. The latest step is a major overhaul of the Pizza Hut mobile app, upgrading the online ordering experience with location-aware features and user-recognition capabilities…
PlaceIQ Adds Location Analytics To Help Brands Understand Real-World Behavior
In a push to buttress its ad targeting business, PlaceIQ has added two new analytics products, PreVisit and PIQ Analytics, that aim to provide marketers with a better understanding of their audiences by drawing insights from their consumer’s location data.The company believes that new features, coupled with its recently release attribution product, will allow marketers to better optimize their campaign based on insights drawn from real-world behaviors.
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