News and Analysis
Street Fight Daily: Amazon & Walmart Disrupt Grocery, Facebook Pulls Plug on Separate Feed
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…
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Will ‘Indie’ Hyperlocals Go for National Marketers’ Goodies?
Most publishers of independent hyperlocal news sites steer clear of national ads. They think messages from national brands can be a jarring presence on a page with neighborhood news or ads for the local yoga center and pizza parlor. They also don’t like the low rates that have often come with national ads. But fast-developing changes in national digital ad marketing have buyers dangling premium rates for high-value placements…
#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal
With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local…
How Reviews and Ratings are Driving Local Search
Despite the tremendous amount of press we have seen on fake reviews, ongoing interest in reviews by consumers and local search providers make it clear that these services aren’t going away. As platforms give reviews more importance and improve their ability to filter out fake ones — and government officials crack down on dishonest practices — consumer trust and use of reviews can only be expected to grow. This trend will continue to increase the impact they have on local businesses…
5 Signs That It’s Time for Your Hyperlocal Company to Pivot
The majority of hyperlocal startups will pivot at least once in their lifetimes. Many will pivot two or even three times. But as a founder who’s looking to steer his or her company in the right direction, it can be difficult to determine whether to keep plowing forward with an original concept or go a new direction. Here are five signs that it’s time for your hyperlocal startup to pivot, from industry leaders who’ve been there before…
#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail
In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…
Street Fight Daily: Google Adds Review Dashboard, Ads Enter The Car
“A roundup of today’s big stories in hyperlocal publishing, marketing commerce, and technology… Google Gives Business Owners A Single Place Online To See All Their Customers’ Reviews (TechCrunch)… Harman, Placecast Test In-car Radio Ads That Know Where You Are (GigaOm)… Uber Customer Claims Abuse And Assault By Driver. Uber Confirms: Yes, He Works For Us (PandoDaily)…
Shopkick, iBeacon and the Future of In-Store Tech
Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…
ARLnow Expands to Third Community in Metro D.C. – Reston, Va.
Independent hyperlocal publisher Scott Brodbeck has launched a third digital news publication in the suburbs of metro Washington, D.C. His new RestonNow serves a thriving, nationally recognized planned community that was built from scratch on farmland in Northern Virginia’s Fairfax County…
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