A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
The Duopoly’s Share of the Ad Market Could Decline for the First Time (Recode)
Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap.
Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats (Street Fight)
A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.
Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature (MediaPost)
Macy’s, which has promised to make this the year it recaptures sales momentum, says it is rolling out Mobile Checkout, and expects the app to be working in all stores by the end of the year.
Back to Basics: Why Every Business Should Invest in SEO (Street Fight)
Contributor Kelsey Taylor goes back to the basics, laying out a case regarding the fundamental usefulness of SEO that might be presented to local business owners or industry newcomers.
The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook (AdExchanger)
As long as ads continue to perform on Facebook, the scandals won’t lead advertisers to pull back their spend. WSJ: Facebook stock takes a big hit after scandal
Here’s What Amazon Has Learned 3 Months After Opening Amazon Go (AdWeek)
Three months into Amazon’s latest experiment, the cashier-less Amazon Go store, the company is working on learning who its customers are and adjusting to their feedback.
Instagram Expands Shoppable Posts Feature to 8 More Countries (TechCrunch)
The photo sharing app first began testing shoppable photo tags in November 2016 before making Shopping on Instagram available to businesses in the United States last year.
HSBC Is Using AI to Personalize Its Rewards Program (Digiday)
The London-based bank is working on creating a rewards program that reads customer data to predict how they might redeem their credit card points so it can market the offerings of a certain category — travel, merchandise, gift cards or cash — more actively.
Uber Halts Self-Driving Tests After Pedestrian Killed in Arizona (Verge)
A female pedestrian was killed after being struck by an autonomous Uber vehicle in Arizona, according to ABC 15. In response, Uber has pulled all of its self-driving cars from public roads in the state as well as in the cities of San Francisco, Toronto, and Pittsburgh.