News and Analysis
Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…
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Street Fight Daily: Foursquare Raises Another $35M, eBay’s Strategy for Offline Commerce
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. Foursquare Raises a $35 Million Round and Adds DFJ’s Schuler to the Board (AllThingsD)… EBay’s Strategy for Taking On Amazon (New York Times)… Nextdoor Talks Growth, Now Being Used In One In Six Neighborhoods In The US (TechCrunch)…
Why Small Local Sites *Must* Have Multiple Revenue Streams
“If there is a ‘model’ for community news, it’s finding the right mix of diverse revenue streams that are best suited to the particular conditions of a news organization’s local market and journalistic mission,” says Jake Batsell of NewsBiz. “But that diversity of revenue is critical, because news outlets depending on a single stream of income are leaving themselves vulnerable…”
Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards
In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout…
Street Fight Daily: Moovit Raises $28M, Local’s Next IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Moovit Raises A $28M Sequoia-led Funding Round For Its Public Transit Service (PandoDaily)… Local Heroes: The Public Companies of Tomorrow (AllThingsD)… Hey Uber, Lyft Is Growing Faster Than You (TechCrunch)…
Geo-Unicorns: Will Local Spawn More Billion-Dollar Startups?
At the Street Fight Summit in New York a couple of months ago, I moderated a panel that looked at the “Billion-Dollar Opportunities in Hyperlocal.” Our thesis in putting the panel together was that the personalization made possible by location-based technologies was still in its early stages of evolution, and that the “geo-web” will be spawning many of the billion-dollar exits that later-stage VCs crave…
JiWire Partners With Datalogix to Ramp Up Mobile Targeting and ROI
“Where people spend their time and where they spend their money are two very powerful signals for understanding audiences in the context of their daily lives,” JiWire President David Staas told Street Fight. “Our partnership enables marketers to leverage the power of mobile targeting, measurement and insights across hundreds of rich audience segments.”
In-Store Tracking — Privacy Intrusion or Communications Problem?
As the web continues to expand beyond the desktop, it is infusing itself into the parts of our lives which we’ve traditionally viewed as offline and out of reach, creating an uneasiness among consumers. The question for the technology community is whether users’ fears represent a material resistance by a weary market or natural lag between their concern and the recognition of the value of location tracking which these services will eventually produce…
5 Mobile Ad Tools for Very Small Businesses
Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community…
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