News and Analysis
Street Fight Daily: Blaze Pizza Innovates in Local, The State of In-App Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers… Is There Hope for In-App Mobile Advertising?… Buyers Warm Up to Amazon’s Ad Biz…
Perch Deploys In-Store Tech to Help Retailers Close the Path to Purchase
Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines.
Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…
Commentary
All Geotargeting Methods Are Not Created Equal
The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer…
Deep Data and the Semantics of Local
In the case of local search, there is no prevailing reason beyond lack of attention to prevent the industry from doing a better job of serving the full range of consumer needs. For the time being, industry attention is still directed in a self-fulfilling way toward the activities that have always received attention. This is the safe bet, but safe bets don’t lead to progress…
Aligning Creative and Location to Make Better Mobile Ads
The ability to break creative down to where the consumer is interacting with location is already emerging as the next big trend for mobile marketing. Hand selecting where you want your creative to reach your customer makes a lot of sense — and the more you make it common practice, the more successful your mobile marketing efforts will be…
Latest Posts
As Offline Purchase Data Comes Online, Changes in Store for Local Marketing
If exchange is the purpose of a marketplace, transaction data — information about who bought what from whom, and for how much — is its pulse. With 90% of transactions occurring offline, the growth of connected payments, and the subsequent ability for businesses and consumers to understand who’s buying what in the real-world, has deep implications not only for the local marketplace, but for the wider digital economy as well….
Street Fight Daily: Microsoft Invests in Foursquare, Target Turns to Chip and Pin
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare Teams With Microsoft for Dollars and Data (Wall Street Journal)… Target Vows to Speed Anti-Fraud Technology (New York Times)… Satya Nadella: Our SMB ‘Ringer’ at Microsoft (Local Onliner)…
An Opportunity for Mobile in the Middle of the Marketing Funnel
The mobile industry has struggled to find its place in a crowded marketing landscape, sandwiched between an entrenched television industry, which controls billions in branding dollars, and a formative paid search sector that dominates the ready-to-buy consumer. But Michael Hayes, the executive in charge of turning UberMedia into a profitable business, believes that the mobile industry could find its sweet spot selling to consumers in the middle…
Consolidation Watch — Where to Look for Deals in Local Tech
The first half of 2013 saw total investment activity, which includes both M&A and private financing, grow from a year earlier, as the number of deals stayed flat but total reported deal value jumped from $5.2 billion to $7.2 billion over the same period. Expect to see more deals — both large and small — in the local space as big firms search for a foothold in the industry and host of maturing startups look for the exit…
Street Fight Daily: FoodPanda Raises $20M, Millennials Drive Mobile Bookings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foodpanda Gobbles Up $20M In Fresh Funding To Fatten Its Global Pawprint (TechCrunch)… How User Reviews Are Gutting Brands (MediaPost)… Last-Minute Millennials Drive Mobile Bookings, So Make it Easy (Skift)…
Is Guest Blogging Dead? Focus on These Link Building Strategies Instead
While guest blogging used to be a respected link building practice – and still might be okay in some instances – it is now often considered a violation of Google’s quality guidelines. And in the future, Google could penalize websites that accept guest posts if Google believes the business is attempting to gain links without truly earning them. Instead of placing all of your eggs in the guest blogging basket, it is best to focus on authentic link building. Here’s how…
How Merchants Can Create a Comprehensive Strategy for Mobile
Building a mobile-optimized website is certainly a starting point, but it’s far from the last step a local merchant needs to take when developing a comprehensive mobile strategy. Although small business owners tend to be more interested in mobile than outsiders give them credit for, it’s the process of combining those solutions to create a comprehensive strategy that trips many merchants up. Here are six tips for local merchants who are interested in putting together mobile strategies for their businesses…
Street Fight Daily: LivingSocial Posts $183M Loss, Airbnb Considers Cleaning Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… LivingSocial Posts $183M Loss in 2013 (Washington Business Journal)… Airbnb Is Testing Out An Affordable Cleaning Service For Hosts In San Francisco (TechCrunch)… In Defamation Lawsuit Over Yelp Reviews, Neither Side Wins (Washington Post)…
Local Marketing in a Post-Mobile World
An explosion in connected devices is forcing marketers to quickly move beyond mobile and address a new set of multi-device marketing challenges. We recently caught up with Sean Muzzy, chief executive North America at Neo@Ogilvy, to take his pulse on brand marketers’ interest in local, and explore how an explosion in connected devices might shape the way businesses communicate with consumers in the real-world…
Openings & New Hires at Moz, YP, Kenshoo, and Telenav
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs at Trending.info, Internet Marketing Ninjas, VendAsta, AOL, and Daily Press…
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