News and Analysis
How Innovation Is Reshaping the Digital Loyalty Market
While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation.
Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..
Report from RhythmOne Illuminates Efficacy of Influencer Marketing
A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.
Commentary
‘Tis the Season for Mobile-Motivated Sales
Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…
Deals Plus Ads Equal a Bundle of Conversions
Deals companies that want to remain relevant must diversify their solution sets to include other services for local merchants. At the same time, publishers who are looking to expand digital revenues through deals and offers need to overcome some of the objections raised by merchants. We wondered what would happen if we bundled local deals with other advertising products, like display ads. The result was that publisher sales conversion rates nearly doubled…
Patch CCO Talks Election Coverage: Virtual News Teams, Trending Hashtag
The election was a big national story, but it was also an important local story — and served as yet another crucible to test how deeply hyperlocal network Patch has woven itself into the 850+ communities it serves across the country. Rachel Feddersen, Patch’s Chief Content Officer, spoke with Street Fight this week about how the network approached and executed its election coverage, and what potential lessons the event had for the rest of the news cycle.
Latest Posts
7 Strategies for Leveraging In-Store Beacons
Indoor beacons are bridging the gap between physical locations and digital experiences, and allowing developers and businesses to interact with consumers based on their proximity to specific locations. But as with any new technology, indoor beacons do have their limitations and marketers need to be strategic in order to get the best use out of them…
Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…
How Data is Transforming the Local Purchase Funnel
For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today…
Why Booker Wants to Blur the Line Between Marketing and Operations
Last year, Bain Capital poured $27 million into Booker, a company that builds scheduling and business management software for small and medium-sized salons. Today, the New York-based startup is working to push deeper into the front office, building a new suite of tools that use a business’s operational data — booking data, payment information and the like — to engage with existing customers, and in some cases, find new ones…
Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)
Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That’s going to mean a whole lot of calls to answer…
Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Prepares for IPO (Wall Street Journal)… Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)… CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)…
Openings and New Hires at PayPal, Leaf, SIM Partners and Angie’s List
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, jobs at hibu, Mediative, Facebook, LiveIntent and more…
LBMA Podcast: OfficeDepot, Apple’s CarPlay, ‘Apponomics’
Top stories of the week include Revealr, Lechal, Six to Start, Thirdshelf, ShipEarly, Apple’s CarPlay, PizzaHut and Chaotic Moon, and Volvo’s delivery system. Our Mobile Minute with Chuck Martin examines the in-store difference between the mobile web and mobile apps…
Street Fight Daily: Eventbrite Hits $1 Billion, Clinkle’s Clunking Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Eventbrite Tops Billion-Dollar Valuation With New Funding (Wall Street Journal)… Clinkle’s Still a Hot Mess as Its Big Shot COO Departs (Recode)… Israel’s Wix.com Buys Mobile Commerce Firm Appixia (Reuters)…
In ‘Smart Cities,’ A Sea Change for the Web
Over the past decade, a new vision of the future has emerged, in which mobility, and ubiquitous connectivity is actually drawing us back into the physical world. To accommodate the world’s rapid urbanization, a growing sector of tech companies are working to create new ways to make our cities smarter. Anthony Townsend, a senior research scientist at New York University, spoke to Street Fight recently about about the Smart City movement and the changing relationship the physical and digital worlds…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem