Commentary
Getting Location Analytics Up to Speed for the Mobile Ad Revolution
The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…
How Mobile Is Transforming Local Marketing
By using mobile-location data and predictive analytics, advertisers can reach users with deals based upon where they work, live and socialize. If a relevant ad is delivered and the transaction can be completed in one-or-two clicks, mobile advertising will provide what local merchants are willing to pay for – real sales results…
Ex-Patch EIC: Journatic Illustrates Cost/Quality Issue in Hyperlocal
If I were to prescribe Journatic a fix for this recent ailment (beyond, you know, not faking bylines anymore), it would be to show a real investment in journalism, in all senses of that word. We get that you’re “-atic” — cost savvy and operationally slick. How bout showing everyone you can also be “Journo”, and slow down and do some meaningful work? It might be money well spent…
Latest Posts
Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare Can Now Satisfy Your Appetite At Home With Integrated Seamless And GrubHub Ordering (Pando)… Lawsuit Questions Square’s Start-Up Story (New York Times)… PayPal Wants Role in Apple’s Mobile Payments Dreams (Recode)…
New England-based GoLocal Expands With New Site in Portland, Oregon
Portland will be GoLocal’s third entry into a mid-sized market with a struggling legacy newspaper. Josh Fenton co-founded the first GoLocal in Providence, Rhode Island’s capital, four years ago, and expanded to Worcester in Central Massachusetts two years later. The two sites currently generate 7.5 million pageviews per month…
Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours
Event sponsorships are becoming a double-digit percentage of revenue among some news sites in local digital. At independent hyperlocal news site Sheepshead Bites in Southern Brooklyn, publisher Ned Berke looks at event sponsorships from a wider perspective as he explains in this Q & A on how his six-year-old site is performing…
5 Tools for Creating Targeted Hyperlocal Lead Lists
Rather than hitting up every business on the block, some hyperlocal sales teams are taking a more strategic approach. By using targeted lead lists from business intelligence companies, startups can pinpoint the specific merchants who are most likely to be receptive to their pitches. Here are five business intelligence tools that hyperlocal vendors can use to create targeted lead lists…
Street Fight Daily: Patch Lays Off Hundreds, Amazon Bets on Real-World Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… New Owner of Patch Lays Off Hundreds (New York Times)… Amazon to Offer Kindle Checkout System to Physical Retailers (Wall Street Journal)… Facebook Officially A Mobile Ad Firm With 53% Of Ad Revenue Now Coming From Its 945M Mobile Users (TechCrunch)…
How the Internet of Things Could Spawn a New Kind of Analytics
A new set of technology companies are working to help transform the way businesses understand consumer behavior in the real world. Powering these new technologies is a burgeoning web of connected devices — from smartphones and thermostats to wireless routers and traffic cameras — that constantly collect a river of information about their surroundings…
As Online Shopping Booms, Will Amazon End Up Supporting SMBs?
Amazon and the other large e-tailers and big box chains that have squeezed smaller retailers need to demonstrate a commitment to sustaining local retail as a community service. Amazon has won over the consumer, their next challenge is to win over the small business community simply by helping them making more money…
Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…
Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter
Thanks to rapid developments in “computer vision,” a technology that uses machine learning to identify patterns in video streams, a small team of technologists at Brooklyn-based startup Placemeter have built a system that uses over 500 personal and private video cameras sited throughout Manhattan to measure everything from the crowd in Times Square to the line outside of Shake Shack…
Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
… Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…
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