News and Analysis

PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences

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PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.

Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…

Openings and New Hires at Pinterest, DialogTech, FitSmallBusiness

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SITO, AccuWeather, and AdRoll.

Commentary

Can Tech Innovations Bring Revenue for Hyperlocal Publishers?

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What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…

For Daily Deals Sites, It’s Evolve or Die

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Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach

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Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…

Latest Posts

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…

The Patch Saga, and Its Implications for Local Media

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Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…

Openings & New Hires at Kenshoo, GateHouse, Local Corp and Search Influence

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more…

LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch

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On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…

Citi Global Head: NFC Will Win Out By End of 2014

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Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…

Borrell Report Details Legacy Media’s Struggles in the Digital World

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The good news is that “three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati.” The bad news is that by 2018, pure plays “will sap all their growth.” In this Q&A, CEO Gordon Borrell explains the upside-down numbers…

Street Fight Daily: AOL Unloads Patch, Handybook Buys Exec

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. AOL Unloads Most of Patch Local-News Site (Wall Street Journal)… Handybook Buys Exec in a Deal for the On-Demand World (New York Times)… Jack Dorsey Says The Receipt Is Untapped “Canvas” And “Publishing Medium” (BuzzFeed)…

Thinknear GM: Why the Shift to Programmatic Will Benefit Local

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Eli Portnoy, GM of Thinknear at Telenav, says demand for location ad tech is “white hot.” Street Fight caught up with Portnoy recently to talk about what the rise of programmatic means for hyperlocal targeting, and the dirty secret(s) marketers need to know before jumping in…

Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…