News and Analysis
Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…
Heard on the Street, Episode 4: Growing the SMB Pie with Ilir Sela
What are the nuances and tactical imperatives of selling pizza locally? For one, it compels a highly verticalized approach: It’s all about focus and specialization on the sector’s unique operational challenges, according to Slice Founder and CEO Ilir Sela, our latest guest on Heard on the Street.
How Savvy Restaurateurs Make the Most of Online Ordering
“What increasingly separates top-performing restaurants from the pack is their ability to transform insights from data into strategies to grow,” says Liam Oliver, director of products for Valassis Local Solutions. “Savvy restaurateurs drive incremental revenue by designing promotions that raise the average order value.”
Commentary
Realigning News Sites to Connect ‘Local’ and Interests
When we talk about hyperlocal, it’s usually about taking content and advertising down to the neighborhood (and sub-neighborhood) level. But it’s possible to go a bit deeper than that, and I think there is still a lot of work to be done around combining local content and advertising with people’s interests…
Why Local Media Should Build Search Products to Take on the PurePlays
In order to appear competitive, most local media companies have formed digital divisions that offer services for local businesses that are available only through deals with pure-play companies like Google, Facebook and Yahoo, which guarantees that a certain portion of the business we generate will always end up in their hands. There simply has to be a better way…
5 Ways Brands Can Leverage Place-Based Mobile Targeting
The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.
Latest Posts
6 Ways to Personalize Mobile Ads Without Violating User Privacy
Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.
Street Fight Daily: Yodle Files for IPO, RetailNext Raises $30M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Software Company Yodle Files for IPO (Reuters)… RetailNext Raises Another $30 Million To Track In-Store Data (TechCrunch)… Lyft Expands Its Car Hailing Service to New York (New York Times)…
Mobile Media Summit Chicago Speakers Announced
The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Click for more, plus a Street Fight discount…
Street Fight Daily: LivingSocial CFO Departs, New Features for Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial CFO to Depart; New CEO Due Soon (Recode)… Foursquare’s Swarm iOS App Gets Mayor Leaderboards, Easier Sharing, and More (The Next Web)…
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations (SearchEngineLand)…
As Home Services Market Heats Up, Handybook COO Sees Big Opportunity
Last month, Revolution, the venture firm helmed by Case as well as Groupon chairman Ted Leonisis, led a $30 million investment in Handybook, a company that helps people book housecleaners and other home service providers. Street Fight caught up with Umang Dua, co-founder of HandyBook, to talk about the company’s evolving competitive set and the growing speculation around Uber’s valuation…
Street Fight Daily: Google Plans Same-Day Delivery, Brands Eye App-Install Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Big Plan to Race Amazon To Your Door (Re/Code)… Matt Cutts, Google’s Head of Webspam, Is Going on Indefinite Leave — Publishers Likely Won’t Miss Him (PandoDaily)… Will Brand Dollars Ever Come to App-Install Ads? (AdAge)…
An Ex-Patcher Competes in Tim Armstrong’s Town
Leslie Yager, who in three years rose from freelance writer for Aol’s Patch to the local editor of the network’s Norwalk and Wilton sites, was terminated in January as part of the company’s sale to Hale Global. She turned around and, days later, launched her own news site which is already a strong competitor in her former boss’s town…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation