Street Fight Daily: Millennials Drive Mobile Growth, Catalina Buys Coupon Company

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

8292958010_d91cd1ea13_zMillennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing (TechCrunch) Millennials, one of the largest generational groups in the U.S., on par with the Baby Boomers, are also the largest group of smartphone owners, says Nielsen in a report out today. By the second quarter of this year, 85% of those aged 18 to 24 owned a smartphone, and 86% of those aged 25 to 34 did.

Forrester: Attribution Still Holding Back Spending in Mobile Advertising (Street Fight)
A new report from 4INFO, Acxiom and Forrester says that a lack of confidence among marketers in the ability to measure effectiveness and return on investment might be holding back the growth of cross-channel advertising.

Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales (AdExchanger)
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges the gap between digital coupons and store loyalty systems, first launching its service with grocer Kroger in 2008.

6 Group Dining Programs for Neighbors (Street Fight)
These hyperlocal marketplaces are taking the sharing economy to the next level and offering a win/win proposition for people who are interested in getting to know their neighbors while also making extra money on the side.

Apple iPhone’s Mobile Payments Expected to Include CVS and Walgreens (Recode)
Apple’s upcoming mobile payment system will get a big head start with the country’s two largest pharmacy chains coming on board. CVS and Walgreens are expected to accept purchases made with the new iPhone payment system, details of which Apple plans to announce Tuesday, according to a person briefed on the plans.

Some Uber Drivers Say Company’s Promise of Big Pay Day Doesn’t Match Reality (Washington Post)
Increasingly, drivers, labor leaders and attorneys representing drivers say the company’s claims of high pay are a sham. Across the country, Uber drivers have complained about unfair treatment and payment policies. Some say the low fares the company implements to remain competitive and attract customers have cut into their earnings.

If Groupon’s Musician Partnership is “Innovation” Then Both Daily Deals and the Music Industry are Doomed (Pando)
David Holmes: Thanks to deals struck with Live Nation and AEG respectively, Groupon and LivingSocial have begun offering daily deals on concert tickets and other music products for artists like Arcade Fire and Wiz Khalifa. But musicians should be careful about getting too cozy with daily deals sites.

Turning The Phone Call Into The New Click (TechCrunch)
Jason Spievak: While clicks to a website convert into customers about 1 to 2 percent of the time, inbound calls convert into customers 30 to 50 percent of the time. The bottom line is that people are more likely to call when they’re further along the purchase path — when they have questions or are ready to make a big purchase and want to complete the process with a human.

How Apple Can Make Mobile Wallets Actually Work (Businessweek)
The mobile wallet in 2014 is a lot like the MP3 player in early 2001, just before the launch of the iPod, or the smartphones available in 2006 ahead of the first iPhone. Apple enters the fledgling mobile-payments market with high expectations, and there are reasons to think the time is right for a breakthrough. Here’s why.

Get a Status Update On Your NYC Neighborhood In The Form Of A Weekly Cartoon (FastCompany)
A Microsoft project called HereHere NYC analyzes the daily data from 311, the city’s line for citizen complaints, to create a weekly “mood” profile for each New York City. Responding to feedback from the 700 or so subscribers that they wanted something that’s more easily digestable, Microsoft researcher Kati London struck on the idea of a weekly cartoon.

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