Commentary
As Digital Media Gets ‘Horizontal,’ It Acts More Like Local Businesses
Local businesses are the most suited to life in the networked world, because they already deal with people directly, and often on a first-name basis. To the extent that local businesses have learned to do this, they can teach the rest of the business world how to behave in our increasingly collaborative environment…
Mobile Is Huge — But Two Key Elements Could Slow Its Growth
We in the media think we’re in the information business, when the reality is that we’re very much in the advertising business, and advertising is in disruption right now. In their effort to influence and produce results, marketers are simply unable to demonstrate even a modicum of restraint when it comes to the line between useful and nuisance.
Latest Posts
Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…
Will Local Media Consortium Save Lee From Knife’s Edge?
Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues…
5 Local Marketplaces for Housecleaners
Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are […]
Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek)… Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal)… Bringing Tablets To Restaurant Tables Nationwide Nets E la Carte $35 Million (TechCrunch)…
In Navigating Supply and Demand, Groupon Hopes for New Life
During a presentation at BIA/Kelsey’s Leading in Local event in New Orleans Tuesday, Dan Roarty, vice president of local commerce at Groupon, positioned the company’s deal marketplace as one part of a much more ambitious effort to create a platform that connects local supply and local demand well-beyond the confines of an email blast…
Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers
Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client…
Street Fight Daily: Clinkle Finally Launches, Ron Johnson’s New Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Clinkle Finally Launches Its Payments Service (But Not The One Originally Promised) (GigaOm)… Former Apple Exec, J.C. Penney CEO to Launch Delivery Startup (Business Insider)… Macy’s Aims to Become Retail Tech Powerhouse With Latest Moves (Fortune)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust