Commentary
5 Things SMBs Can Do to Optimize for Mobile Search
Recent data from Google found that 94% of smartphone users have searched for local information, 70% have called a business after searching, 66% visited in person, and 90% of these users acted within 24 hours. So what do SMBs need to do to ensure they’ll get calls from potential customers who are searching on mobile?
Geo-Intent: Going to Where the Puck Will Be
So what can make a business geo-disruptive? Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination. Let’s call this “geo-intent.” For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on geointent. With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade…
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
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Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Updates Its Algorithm (Yet) Again. (GigaOm)… Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)… The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)…
Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months
New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company’s chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.
Macy’s Expands Shopkick Beacons to Stores Across the Country
Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.
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