News and Analysis
Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating
TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Home Services Company Porch Acquires Rival Serviz
Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.
Commentary
Assessing Yelp’s New Messaging Functionality
Yelp recently rolled out a new feature that allows consumers to send and receive instant messages and interact with local businesses that have claimed their business page. While this isn’t groundbreaking, it does put “social customer service” front-and-center on the reviews site…
Unlocking the Power of Passive In-Store Data Analytics
In the world of indoor location analytics there are two types for data collection: active and passive. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value that passive location data brings to the overall understanding of consumer behavior in-store…
Local’s Sleeping Giants; A Tale of Two Keynotes
We’re at the height of keynote season, and in the past month Apple, Amazon and Google, have all carted out their wares. Local was understated at each, but below the surface were huge implications…
Latest Posts
Street Fight Daily: WaPo’s Local Play, Foursquare’s Big Year
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Here’s A New, Inventive Way Jeff Bezos Plans To Make Money From The Washington Post (Business Insider)… Foursquare Bet It All On Big Changes In 2014 (Upstart)… 10 Things I Learned About Local SEO In 2014 (Search Engine Land)…
Grading Street Fight’s 2014 Predictions
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…
Will 2015 Be Breakthrough Year for Community News?
We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it…
Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
7 Ways Merchants Can Help Shoppers Find Their Stores
Half of consumers say they have looked up merchant information online and ended up at a business that was closed. To avoid these negative experiences, it’s important that merchants do everything possible to ensure shoppers are finding accurate information when they search online…
LBMA Podcast: Factual’s Dashboards, Foursquare/Twitter
On the show: State Farm helps identify cars; StreetPong while you wait to cross; Real-time trading platforms from Lamar and Posterscope; get into orbit with PocketQube; Scandic brings the hotel room to you…
On Street Fight: Facebook’s Video Pages, Food Tech’s Dilemma
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Challenges YouTube Channels With New Features For Pages (TechCrunch)… The Greasy Underpan Of Restaurant Tech (TechCrunch)… Have Online Payments Become Safer Than Offline? (Wired)…
5 Keys to Small Business Success From 2014
Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…
Street Fight Daily: TripAdvisor Fined in Italy, Uber CEO Indicted in Korea
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… TripAdvisor Fined $610,000 in Italy for Failing to Prevent Fake Reviews (New York Times)… South Korea Charges Uber CEO With Breaking Transport Law (Recode)… How The Digital Wallet Will Drive Mobile Commerce in 2015 (ReadWrite)…
Here Are the Top 5 Exits in Local Tech of 2014
The largest deals came on the public market, where some of the more established firms found late exits and others teamed up with rivals. But the startup scene saw its share of healthy M&A activity as well. Here are the five biggest deals in the local tech of 2014….
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem