News and Analysis

Street Fight Daily: Agencies Adapt to Amazon, Local News Sites Awash With Ad Fraud

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TODAY IN LOCAL & DIGITAL MARKETING… Hacking Amazon: Agencies Create Workarounds for an Emerging Ad Giant… Local News Publishers Still Mired in Ad Fraud, New Pixalate Data Shows… More than 1,000 U.S. News Sites Are Still Unavailable in Europe Post-GDPR…

Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads

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It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.

Street Fight Daily: Apple’s Intertwined Futures in AR and Maps, Snapchat Is Shrinking

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TODAY IN LOCAL & DIGITAL MARKETING… Will Apple Help Assemble the ‘Internet of Places’?… Snapchat’s User Base is Shrinking. Here’s Why… Social Is Getting More Difficult for Content Marketers…

Commentary

Shopkeep Founder: Micros/Oracle Deal Won’t Help SMBs

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With its acquisition of Micros, Oracle is affirming its commitment to making, selling, and continually repairing outdated technology that has far outlived its usefulness. This approach, while wasteful, works for big companies with million-dollar IT budgets — but small businesses neither want nor need technology that sits in a room and takes up space…

No, the Amazon Smartphone Isn’t Going to Kill Retail

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The in-store experience provides tremendous benefits to shoppers, and the Amazon Fire phone further illustrates the opportunity to use innovative mobile solutions to improve and influence the shopping experience…

Is ‘Efficiency’ at Odds with Your Local Sales Force?

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With the economy on the uptick, businesses in local should have more wiggle-room in how they choose to increase efficiency. Whereas fear may have motivated them to move towards labor cuts in the past, now they should feel the freedom to invest in long-term solutions…

Latest Posts

Street Fight Daily: Apple’s Beacon Project, Why Food Trucks Won

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFood-Truck Tacos Come Courtesy of Twitter and the iPhone, Economists Say (Wall Street Journal)… Here’s A New Look At Apple’s Own iBeacon (GigaOm)… The ‘On-Demand Economy’ Is Reshaping Companies And Careers (Economist)…

Will 2015 Be Breakthrough Year for Community News? (Part Two)

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We saw some promising signs of local news sites getting their mojo in 2014. But is it a lasting, growing trend? To get a peek over the horizon, we went to top experts in community news — publishers, editors and others who are involved in producing, analyzing and critiquing it…

Openings and New Hires at Bing, Inside Sales, Access Communications

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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Where2GetIt, Ketchum, Review Trackers, At Home, and more…

LBMA Podcast: Key Trends and Predictions for 2015

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This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle…

Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…

Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…

Street Fight Daily: Instacart’s Big Valuation, Uber Stumbles in Spain

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyrocery Delivery Startup Instacart Scores $220 Million Investment (Recode)… Uber Suspends Operations in Spain (New York Times)… UK Banks In Talks Over Apple ‘Wave And Pay’ (Telegraph)…

Hyperlocal Execs’ 2015 Predictions (Part One): Moz, Foursquare, Placed

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We’ll be running their responses in two installments, today and tomorrow…

Street Fight’s 10 Most Popular Stories From 2014

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As 2014 winds down, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as page views go)…

Street Fight Daily: WaPo’s Local Play, Foursquare’s Big Year

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Here’s A New, Inventive Way Jeff Bezos Plans To Make Money From The Washington Post (Business Insider)… Foursquare Bet It All On Big Changes In 2014 (Upstart)… 10 Things I Learned About Local SEO In 2014 (Search Engine Land)…