News and Analysis
Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Stuzo and Koupon Media Partner for High-Powered Mobile Retail Solution
The digital product innovation company for retailers, Stuzo, and mobile retail solution provider Koupon Media are partnering up to furnish retailers with increasingly streamlined strategies to capture consumers’ attention where their eyes most linger: on the screens of their mobile phones.
Commentary
Revenue Flowing Faster to New Marketing Channels, But Integration Is Key
A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…
Putting Small Businesses on the (New) Google Map
Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be…
Recent Studies Show Mobile’s Broadening Reach
The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…
Latest Posts
Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For
With the new year just around the corner, corporate development teams are undoubtedly gearing up for 2015 acquisitions. The local technology industry saw plenty of M&A activity in 2014 and remains poised for another busy year as established firms look to stay on top and a new batch of public companies come into capital…
Street Fight Daily: The Classifieds Wars, Uber Expands Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Documents Show How Ebay’s Meg Whitman And Pierre Omidyar Conspired To Steal Craigslist’s Secrets (Pando)… Uber Expands Grocery Delivery Pilot, Renames It UberEssentials (The Next Web)… The Post-Google Local Survival Guide (Search Engine Land)…MA roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Documents Show How Ebay’s Meg Whitman And Pierre Omidyar Conspired To Steal Craigslist’s Secrets (Pando)… Uber Expands Grocery Delivery Pilot, Renames It UberEssentials (The Next Web)… The Post-Google Local Survival Guide (Search Engine Land)…
How Jim Brady’s Billy Penn Tailors News to Philly’s Millennials
BillyPennDigital local news pioneer Jim Brady launched mobile-focused Billy Penn in Philadelphia a month ago. Brady, joined by other Billy Penn staffers, talked with Street Fight recently about what the site is doing to stand out in a major metro market that has more than 70 websites covering local news…
Street Fight Daily: Stores Slide on Black Friday, Jack Dorsey’s New Legacy
MA roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Bricks-and-Mortar Sales Edge Lower At Start Of Holiday Season; Online Surges (Retuers)… This Man Was Supposed To Become Steve Jobs 2.0 — Here’s What Happened Instead (Business Insider)… New Facebook Rules Will Sting Entrepreneurs (Wall Street Journal)…
LBMA Podcast: Groupon Acquires Swarm, Lord & Taylor Deploys Beacons
On the show: LINKNYC replaces payphones with WiFi in NYC; Radio Shack goes back to its roots with Little Bits; LivingSocial lets merchants in on the deal; Snapchat partners with Square; Spotify partners with Uber; Target Partners with PointInside; Shazam partners with Adspace Networks; WholeFoods creates deeper local engagement with in-store kiosks in Atlanta…
Street Fight Daily: Twitter Adds Offers, Uber Eyes $40B Valuation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Introduces Offers: Discounts You Claim in Tweets and Redeem in Stores (Recode)… Uber Said Poised to Raise Funds Showing $40 Billion Value (Bloomberg)… Clinkle Is Bribing College Students With a Vending Machine Full of Cash (ValleyWag)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation