Street Fight Daily: Apple’s Intertwined Futures in AR and Maps, Snapchat Is Shrinking

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Will Apple Help Assemble the ‘Internet of Places’? (Street Fight)
Mike Boland: The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.

Snapchat’s User Base is Shrinking. Here’s Why (Recode)
Snapchat’s user base shrunk by 3 million people last quarter, the first time the company has ever reported a decline in users. The fact that Snap’s daily audience is already shrinking represents a rather dramatic turn from two years ago.

Social Is Getting More Difficult for Content Marketers (Digiday)
Marketers gathered at the Digiday Content Marketing Summit in Vail, Colorado, this week to discuss content marketing. Held under the Chatham House Rule, the following statements were on the record, but not attributable, and they covered everything from frustrations with publisher partners to internal issues.

Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads (Street Fight)
It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.

Heard on the Street, Episode 9: Running Lean with Stadium Goods CEO John McPheters (Street Fight)
VC funding is sexy, but sometimes it’s better not to take the money. Operating lean can train founders for optimal practices and efficiencies that will serve them well in the long run, says Stadium Goods co-founder and CEO John McPheters, our latest guest on Heard on the Street. 


How GDPR Is Moving Ad Budgets Toward Private Marketplaces (eMarketer)
In a May survey of 300 US marketers conducted by Advertiser Perceptions and Trusted Media Brands, 55% of respondents agreed that recent data protection issues make them more inclined to move ad dollars from open exchanges to programmatic guaranteed and private marketplace (PMP) deals.

Forget the Duopoly. It’s the Little Guys Taking Heat on GDPR (AdExchanger)
Google and Facebook may have bullseyes on their backs in Europe, but it’s two mid-sized French startups that received the first warning shots from the General Data Protection Regulation (GDPR)–and that shouldn’t be surprising.


Facebook Is Now a Major Mobile Browser in the US (TechCrunch)
Most of the data around web browser market share puts Google Chrome or Safari at the top. But new research from analytics provider Mixpanel finds that many sources are overlooking a major contributor of mobile web browser events here in the U.S.: Facebook.

Bite-Sized Mobile Viewing Pitches TV in a New Way (MediaPost)
A bite-sized original premium digital video company is coming your way—in a big way. Is that what the media world is looking for? Maybe beleaguered traditional TV networks are sensing opportunity.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]