News and Analysis
Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…
What’s New For Marketers This Holiday Season?
A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.
Commentary
For Facebook (And Others), Small Businesses Aren’t the Focus
Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…
How Small Businesses Can Nail Social Marketing
A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…
The ‘Five Places’ Method for Manageable Local Marketing
It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…
Latest Posts
#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution
Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to purchases in stores — not online — creating a measurement headache for brands and media buyers.
Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…
How Multi-Location Brands Can Dominate Local SEO
There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]
Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance
This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…
Study: Legacy and Pure-Play News Sites Vie for Millennial Readers
Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…
Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers
Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…
Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…
7 Online Booking Platforms for Independent Businesses
online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…
4 Musts for Making Mobile Click-to-Call Work
In a Street Fight webinar Thursday sponsored by Telmetrics, Jay Weintraub, CEO and founder of grow.co, and CJ Arseneau, VP of marketing for Telmetrics, addressed how companies are moving closer to tracking customer purchase behavior from an online impression to offline action…
LBMA Podcast: RetailLoco at SXSW
This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature