News and Analysis
As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience
Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.
Commentary
The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
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#LDS15 Why Google Will Dominate Local Search for a Decade
During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.
#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World
“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”
Our New Look!
Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…
Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…
How Google Is Fixing Its Small Business Problem
A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the churn rate in its search advertising product spiked, leaving managers, including Joe DeMike, now the head of the customer experience lab at Google, scuttling to find a solution…
Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…PayPal to Pay $280 Million for Paydiant to Help Retailers Compete With Apple Pay (Recode)… Uber Launches A Magazine To Make Nice With Its Drivers (Wired)… Google City Searches Now Include Hotel Booking Info In Knowledge Graph (Search Engine Land)…
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Beyond Likes: Win Hearts with Emotional Marketing