Commentary
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
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Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…
ReachLocal CEO: Digital Ad Industry Has a ‘Very Poor Reputation’ Among Small Businesses
Turnarounds take time — and no one is more aware of the challenges than Sharon Rowlands, who took the helm at ReachLocal almost a year ago. In an interview with Street Fight, Rowlands talks why she thinks ReachLocal is not the only company in small business marketing industry with brand problem, fixing the sales culture in local, and the need to move beyond top-line thinking.
The Long Tail of Call Analytics
This is the fourth and final article in a series sponsored by Telmetrics focusing on the acute problem of attribution in mobile. To view previous articles in the “After the Click” series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. The old problem of […]
How a Vermont Site Bested 2 Dailies and Weekly — 2 Years After Launch
In the “Northeast Kingdom” of Vermont is Orleans County. Orleans has a population of only 27,169, but it is the location of a four-way competition among community news publishers — digital and pure play. The newest competitor is the pure-play independent Newport Dispatch, which, in less than two years, has captured the biggest digital audience in Orleans…
Street Fight Daily: Lyft Raises $530M, Google’s New Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
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