News and Analysis

News & Analysis

Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing

by Anna Kramer Share this  
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CultureWaves has partnered with Dstillery to launch VOICE, a product that offers behavior-based segmentation for marketers. The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.

News & Analysis

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

News & Analysis

Placed and Adobe Advertising Cloud Launch TV Attribution Partnership

by Anna Kramer Share this  
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Adobe Advertising Cloud and Placed, an online-to-offline attribution company, have launched a partnership that will measure whether linear television advertising drives in-store visits. Through the partnership, Adobe will provide the data used to place ads, which Placed then examines to connect ads to store visits.

Commentary

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

by Todd Wasserman Share this  
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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Streets Ahead

Small Businesses and the Impact of Mobile Optimization

by Damian Rollison Share this  
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Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

Commentary

Why Email Marketing Is Still Vital for SMBs

by Scott Barnett Share this  
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Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…

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News & Analysis

LBMA Podcast: Amazon’s Dash Button, Gimbal COO Kevin Hunter

by Asif Khan Share this  
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On the show: Pac-man Easter egg from Google; MasterCard partners with KIIP; Adobe partners with Vibes Media; AirBites – the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M…

News & Analysis

Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…

News & Analysis

You Can Now Order an Uber Directly from the YP App

by Steven Jacobs Share this  
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In a first for local directories, ex-Yellow Pages provider YP has integrated with Uber’s API to allow searchers to book a car directly from the YP site or mobile app.

News & Analysis

How Mobile Data Is Helping to Transform the Television Industry

by Steven Jacobs Share this  
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When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…

News & Analysis

Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…

News & Analysis

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

by Annie Melton Share this  
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Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.

News & Analysis

6 Hyperlocal Platforms That Transform Social Media Into Data

by Stephanie Miles Share this  
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The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…

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Strategies & Best Practices to Help Combat SMB Churn

by Neg Norton Share this  
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ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…

News & Analysis

Street Fight Daily: Google Eyes Local Services, Square Adds Marketing Tools

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants To Send You A Plumber (BuzzFeed)… Square Is Using Customer Data to Create Targeted Email Campaigns for Brands (AdWeek)… Groupon Mulls Selling Off Checkout Software Business (Recode)…

News & Analysis

LivingSocial Sells Off Australian Assets, Looks to ‘Refound’ Its Core Business

by Steven Jacobs Share this  
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Over the course of the past 18 months, the struggling daily deals company has sold off nearly all of its international assets, exiting countries and categories in an effort to create a nest egg for the “refounding” of the firm under new chief executive Gautam Thakar.

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