Strategies & Best Practices to Help Combat SMB Churn

ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…

A New Way to Think About Local: Last Mile Advertising

While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations…

How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse

In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…