News and Analysis
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
Commentary
How Google Could Transform the $20 Billion Local Television Market
The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.
Latest Posts
Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot
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Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…
Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing
What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…
Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M
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