Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA

Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local (Street Fight)
James Moore: With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.

Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks (Street Fight)
Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.

Why I Love First-Party Reviews (GatherUp)
Mike Blumenthal: There is an antidote to the madness of the third-party review ecosystem. Or at least a partial one. And it is one that I personally have grown to appreciate more and more as time goes on: Ask for your own reviews. 

eMarketer Unveils Pinterest Ad Revenue Forecast (eMarketer)
In our first-ever ad revenues forecast for Pinterest, we expect the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

eLocal to Acquire Ring Router and Expand Lead-Generation Platform (Business Wire)
eLocal, a provider of performance-based advertising for local, regional and national service businesses, today announced it has reached agreement on principal terms to acquire Ring Router. The acquisition is expected to close in the immediate term.

They’re Attentive: Inside Apple’s Pitch to Wary Publishers (Digiday)
Publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year with a small team of its own Apple News editorial staff

Amazon Increases Minimum Wage for All U.S. Workers (TechCrunch)
The policy will cover employees at Amazon subsidiaries, including Whole Foods, and well as seasonal and temporary employees. Amazon says that in total, this will cover 250,000 employees, plus 100,000 seasonal employees.

Meet Adam Mosseri, Instagram’s New Boss (Recode)
Instagram has a new boss: Adam Mosseri, Instagram’s current VP of product and a former high-ranking product exec at Facebook, is taking over as “Head of Instagram” as expected.