Commentary
Livestreaming and Local: Tech’s Next Collision?
Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
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Sponsored Post: Brand and Agency Leaders Gather to Talk Media Buying for Mobile Media Summit Upfront @ Internet Week 2015
Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]
Street Fight Daily: Groupon Sells TicketMonster Stake, Verve Hires New CEO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Sells Controlling Stake in Korean Site Ticket Monster for $360 Million (Recode)… Verve Mobile Taps Acxiom’s Stirratt As CEO (MediaPost)… ‘Mobilegeddon’ Could Be Bad News For 40% of Top Websites (USA Today)…
DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery
Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…
Street Fight Daily: Google’s Coming Mobile-geddon, Yelp Wins in Court
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google is Making a Giant Change This Week That Could Crush Millions of Small Businesses (Business Insider)… Court Prevents Yelp from Turning Over User Data (Hill)… Foursquare Turns To Location Data For Revenue, Joining Crowded Field (Marketing Land)..
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