A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat)
Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce is the key driver of the growth, Digi-Capital says, which is why more than half of the $41 billion invested in the space during the past year went to mobile commerce-related sectors.
Exploits and Vulnerabilities Challenge the Integrity of Google Maps (Street Fight)
Damian Rollison: The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale.
Facebook Begins Adding Critics’ Reviews to Restaurant Pages (The Verge)
Two weeks after starting to host news articles on its servers, Facebook said today it would add a new kind of editorial content: critics’ reviews of restaurants, which are rolling out today to “select” restaurant pages in the United States. When you browse Facebook looking for restaurants, critics’ reviews will now show up alongside reviews left by friends.
Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data (TechCrunch)
Founded by former Googlers, Ubimo incorporates additional data points, including weather and local events, to make ads more relevant and result in higher conversion rates. The startup recently closed a $7.5 million series B led by Pitango Venture Capital, with participation from OurCrowd and Yahoo Japan Capital.
7 On-Demand Liquor Delivery Services (Street Fight)
As the on-demand economy matures, vendors are narrowing their focus with more niche products and services. One of the hottest subgroups of on-demand services right now involves liquor delivery.
Google Has New Head of Web Spam (Search Engine Land)
Matt Cutts remains on leave, but Google does have someone new in his position of head of web spam fighting. This person is unlikely, however, to become the all-around spokesperson on publisher and webmaster issues that Cutts had been.
Leaked Site Reveals More Info On ‘ShippingPass,’ Walmart’s Answer To Amazon Prime (TechCrunch)
A leaked internal link on Walmart.com accidentally unveiled more details regarding the retailer’s forthcoming three-day shipping service which aims to challenge Amazon Prime. The service will run alongside a number of other e-commerce experiments at Walmart, including those featuring online ordering with curbside pickup as well as home delivery options.
Localeur Invites Facebook Users To ‘Recommend’ Local Businesses (Geomarketing)
Localeur, a digital hub where people in various cities can recommend their favorite hangouts to prospective tourists, has updated its app to let Facebook users participate in the recommendation process as the social network continues to expand its ties to small businesses.
Brands to Publishers: Let Us Check Your Viewability Rates or We’ll Stop Buying Ads (AdAge)
Deep-pocketed brands such as Kellogg are pulling back budgets from major publishers, including Google-owned YouTube and Facebook, that won’t let brands bring in third-party viewability companies to verify how many people may have actually seen their ads.
Goodbye Pennysaver: Is There Life Left in Shopper Publications? (Local Onliner)
Peter Krasilovsky: Is there life left in local, broadsheet “shopper” publications that highlight home and trade businesses and things for sale? Not according to OpenGate. But theoretically, we still find Shoppers an appealing alternative sales channel.