News and Analysis

News & Analysis

Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding

by Joseph Zappa Share this  
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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.

News & Analysis

Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work

by April Nowicki Share this  
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“The way we see it is, you can break your life up into four pieces,” says CEO Brendan King. “Family, sleep, tasks, and work. If I want my employees to focus on work, I don’t want to take away from their time with their families or from their sleep, but I would like to take away some of those tasks.

News & Analysis

Street Fight Daily: Instagram Prototypes Giving User Location History to Facebook; Ideal Ad Time—6 Seconds?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Instagram Prototypes Handing Your Location History to Facebook… Street Culture: Vendasta’s Intention Behind Job Perks and Fun at Work… Six-Second Ads: It’s All About Context…

Commentary

Streets Ahead

Google’s Cities Initiative and the Ownership of Local Data

by Damian Rollison Share this  
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Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Commentary

5 Ways You’re Doing Mobile Wrong

by Michael Baer Share this  
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For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…

Commentary

What Google’s Entry Into the Home Services Space Means for Local

by Todd Wasserman Share this  
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Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

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News & Analysis

Here’s How Reserve Plans to Make the Dinner Bill Disappear

by Annie Melton Share this  
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We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

News & Analysis

Openings and New Hires at Dex, Block Communications and Verve

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

News & Analysis

LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship

by Asif Khan Share this  
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On the show: WatchQuest for your AppleWatch; Pay with your Jawbone if you have an American Express; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign…

News & Analysis

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

News & Analysis

3 Trends Marketers Need to Know About Location-based Advertising

by Steven Jacobs Share this  
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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

News & Analysis

7 Strategies for Hyperlocal Companies Looking for Funding

by Stephanie Miles Share this  
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In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…

News & Analysis

Street Fight Daily: Twitter Invests in Beacons, Nokia Expands Maps Sale

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Takes a Look at Beacons, Invests in Marketing Startup Swirl (Recode)… Nokia Targeting Apple, Alibaba and Amazon in Maps-Unit Sale (Bloomberg)… BIA/Kelsey: Mobile Will Grab 11.5% Share Of Local Rev By 2019 (NetNewsCheck)…

News & Analysis

The Secret to Success in Local: Saying No

by Steven Jacobs Share this  
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Sometimes, openness and opportunism lead to success for startups. But more often than not, it’s as much about the opportunities a company declines than than those it pursues, that determines whether company succeeds or fails.

News & Analysis

ARLnow Flips Bethesda Site, Expands Big Into Center of D.C.

by Tom Grubisich Share this  
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The independent community news network that has been busy expanding in the shadow of the Washington Post – has just executed some eye-grabbing moves. It 1.) sold its Bethesda Now site in suburban Maryland, 2.) bought a dormant three-neighborhood site in the District of Columbia and 3,) will resurrect and expand its acquisition…

News & Analysis

Street Fight Daily: Amazon Enters Local Travel, Facebook’s Coming Algo-Change

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Travel Launches New Brand, Amazon Destinations (Skift)… Facebook Is Making 3 Big Changes To Its Newsfeed Algorithm (Business Insider)… $47B Of Local Ads Programmatic By 2019 (NewNewsCheck)…

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