News and Analysis
Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?
Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.
Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads
Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.
Publishers, Advertisers Turn Focus to In-App Mobile Video
Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.
Commentary
Study Finds Consumer Search Preferences Depend Heavily on Type of Business
A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning.
On-Demand Services: Lessons Learned From the Rise and Fall of Homejoy
The news that on-demand home cleaning service Homejoy is shutting down at the end of the month wasn’t a big surprise. Here are a few key lessons that stick out in thinking about the company’s trajectory.
Local Publishers: Take Back Control of Your Brand
The announcement of the Digital News Initiative partnership with Google is yet another step backwards for publishers. If they would just consider how they operated their own platforms before the 1990’s they will realize that Google, Facebook and other current tech platforms owe them nothing.
Latest Posts
Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]
Why Local Search Is the Key to Groupon’s Turnaround
As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…
Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue
The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…
Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…
Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device
“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”
Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…
LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life
On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…
Street Fight Daily: Amazon Adds Local Stores, Retail Beacons Still Have a Way to Go
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime Now Adds Local Stores in Manhattan (TechCrunch)… Why Retail Beacons Still Have A Long Way To Go (ReadWrite)… PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, No Longer Requires PayPal’s App (TechCrunch)
5 Remote Store Management Tools for Merchants
Using the latest in mobile and location-based technologies, merchants are beginning to look at real-time traffic patterns and other in-store data points to manage operations, merchandising, and marketing programs…
Why the Home Services Market Suddenly Exploded in Startup Land
Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Meta Is Automating Ads, But Brands Still Face a Bigger Problem