News and Analysis
Study: SEO Suffers From Lack of Context
Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.
On Google, Hyperlocal Listing Strategy is Key to Brick-and-Mortar Success
Called “How to Survive in Google’s Local Search Ecosystem,” GMB senior product manager Steven Chen’s talk at Brandify’s annual conference emphasized the importance of a hyperlocal listing strategy in which multi-location brands empower franchisees to take ownership of their own user-facing information.
Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader
What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.
Commentary
Why All Brands Need to Prepare for the Localization of Marketing
In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.
Why Selling to Partners and Resellers Is Never a Straight Path
Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.
What Merchants Need to Know About Apple Pay and Loyalty Apps
Having provided a window into the future of Apple Pay and Wallet, Apple recently left small businesses wondering about how to adapt their mobile strategies to stay competitive. Here’s how the changes could affect merchants.
Latest Posts
New York: The Original ‘On Demand’ Economy?
For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…
Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…
Media Experts Huddle to Map a Plan for the Future of Digital News
Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…
How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots
Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…
LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location
On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…
Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…
Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local
We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.
Report: More Than Half of Mobile Location Data is Inaccurate
A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…
Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…
GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast Enough
Five weeks after going public, and Blake Irving’s turnaround at GoDaddy appears to be working. But investors remain worried that the transitions is not happening fast enough.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem