News and Analysis
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
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Street Fight Daily: Verizon Buys AOL, Facebook Tests Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Buy AOL for $4.4 Billion (New York Times)… In Hint of Ambition, Facebook Tests Search Engine to Share Links (Wall Street Journal)… After Several Public Google Maps Hacks, Google Forced To Suspend Map Maker To Prevent More Fake Edits (Search Engine Land)…
5 Analytics Platforms That Can Help Brands Understand Mobile Advertising
Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]
Why Brands and SMBs Need Each Other for Success in Local
Product brands commit more than $22 billion in online co-op advertising funds each year, but local businesses leave approximately $1 billion of these funds untouched. That’s a lot of money. The revenue brands stand to earn by introducing local businesses to the digital age is remarkable…
Street Fight Daily: Uber Eyes $50B Valuation, Google’s Mobile Search Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fund-Raising Points to $50 Billion Valuation (New York Times)… Google’s Mobile Search Strategy: Bake In and Take Out (Recode)… Yelp Sale Rumor Reminds Us that Social is Terrible as a Business Even If It Did Change the Web (VentureBeat)…
Openings and New Hires at Verve Mobile, UpCity, xAd,Truecaller
Every two weeks, Kelly Benish — who knows practically everyone in local — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Brad Herman – Verve Mobile Verve Mobile announced the appointment of its first chief business development officer, Brad Herman. The announcement […]
Street Fight Daily: Yelp Looks for Buyer, Uber Bids on Nokia Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Reportedly Explores a Sale — Could Priceline Be a Fit? (Street Fight)… Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service (New York Times)… Google Integrates Food Ordering Into Search Results For Restaurants (TechCrunch)…
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