News and Analysis
Firefly, Mounting Ad Displays to Ubers, Comes Out of Stealth with $21.5M
Firefly, a new digital ad company, hopes to provide Uber drivers with another way to make money as they drive. The startup has quietly assembled a fleet of close to 1,000 Uber drivers in San Francisco and Los Angeles who have been mounting ad displays to the top of their vehicles.
RhythmOne Introduces Linear TV Attribution Partnership with Placed
Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.
Google Local Services Reportedly Expand to Canada, Signaling Rapid Growth
Launch in 2015 in Silicon Valley’s home court, Local Service Ads have since expanded to a whopping 90 markets in the U.S. and are now making their way abroad, where searches for local services are abundant.
Commentary
How the Marketing of SMB Marketing Services is Evolving
The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing products and solutions, the rhetoric and tactics have shifted. The new direction is more consultative and driven by content.
Executive Survey: What’s Hot and What’s Not in the Connected Local Economy
Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.
With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps
Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.
Latest Posts
What Questions Do You Have About the State of Local Marketing?
Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…
Street Fight Daily: Instagram’s Location Search, YP Spins Off Print
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…
Sense360 Launches Developer Platform to Unlock Mobile Sensor Data
Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…
6 Mobile Pre-Ordering Tools for Restaurants
Using mobile technology, vendors are now helping diners recapture the time they spend waiting for the food they’ve paid for to be brought to their tables, while also improving operational efficiencies for partner restaurants. Here are six examples of apps that use mobile pre-ordering functionality…
Street Fight Daily: Yahoo’s Mobile Relevance, Target’s E-Commerce Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Sues Amazon Local (Indianapolis Star) The federal lawsuit alleges that Amazon Local executives and other employees got access to Angie’s List proprietary information by signing up as members of Angie’s and downloading provider profiles, member reviews and other information. The […]
The Conscientious Consumer: A Disruption Opportunity in Local On-Demand
As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…
Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App
In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…
Openings and New Hires at Verve, Uber, Twitter, and Gannett
Every two weeks, Street Fight covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Latest: Where2GetIt, Street Fight, Gannett, and more..
Street Fight Daily: Facebook’s New Mobile Ad Formats, Instacart Reclassifies Workers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Conscientious Consumer: A Disruption Opportunity in Local On-Demand (Street Fight)… Meet Spot, the Latest Startup Born from an Uber Co-founder’s Incubator (Fortune)… Twitter Just Made a Stronger Case for Retailers to Buy Ads (AdWeek)
A Window Into the Office Culture at Square, From SFO to Tokyo
A growing company often means thousands of employees in offices around the world. Keeping those employees connected was a priority for Square, the small business software company headed up by Twitter co-founder Jack Dorsey.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem