News and Analysis

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

News & Analysis

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

by Stephanie Miles Share this  
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Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

News & Analysis

Relevnt Aims to Integrate Local and Social Media on Community-Based Website

by Anna Kramer Share this  
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Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.

Commentary

Commentary

Why All Brands Need to Prepare for the Localization of Marketing

by Rob Reed Share this  
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In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

Commentary

Why Selling to Partners and Resellers Is Never a Straight Path

by Michael Taylor Share this  
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Media companies are constantly bombarded by digital product and ad tech platform companies vying for consideration. Getting the attention of reseller and partner decision makers requires a clear understanding of their business challenges.

Commentary

What Merchants Need to Know About Apple Pay and Loyalty Apps

by Lauren Licata Share this  
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Having provided a window into the future of Apple Pay and Wallet, Apple recently left small businesses wondering about how to adapt their mobile strategies to stay competitive. Here’s how the changes could affect merchants.

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News & Analysis

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

by Asif Khan Share this  
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On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

News & Analysis

Street Fight Daily: Google Unveils New Ad Targeting Tools and Mobile Upgrades

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More (TechCrunch)… Here’s What Marketers Need to Know About Google’s Mobile Upgrades (AdWeek)… Are Wearables the Next In-Store Shopping Buddies? (eMarketer)…

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

News & Analysis

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

by Liz Taurasi Share this  
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Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

News & Analysis

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

News & Analysis

7 On-Demand Liquor Delivery Services

by Stephanie Miles Share this  
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As the on-demand economy matures, vendors are narrowing their focus with more niche products and services. One of the hottest subgroups of on-demand services right now involves liquor delivery…

News & Analysis

Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]

News & Analysis

Why Local Search Is the Key to Groupon’s Turnaround

by Steven Jacobs Share this  
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As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…

News & Analysis

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

by Tom Grubisich Share this  
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The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…

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