Street Fight Daily: Google Unveils New Ad Targeting Tools and Mobile Upgrades

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More (TechCrunch)
In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ads, serve native ads, and scale their apps more quickly with support from app sales teams.

Studies Find More SMBs Want to Manage Their Own Social Media (Street Fight)
Joe Morsello: There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

Here’s What Marketers Need to Know About Google’s Mobile Upgrades (AdWeek)
At Google I/O, there were plenty of new features for developers and marketers to consider with an upgrade to Google Now. Google is taking all the user habits it can learn, making suggestions and offering immediate choices like which restaurants to visit, reminders and offerings.

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium (Street Fight)
Tom Grubisich: The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households.

Are Wearables the Next In-Store Shopping Buddies? (eMarketer)
30% of US smartphone owners owned or planned to purchase a wearable device in the next 12 months. Among this group, 82% wanted such devices to enhance their in-store experience, and nearly half wanted to leverage wearables to save time when shopping.

Cleaning and Repairs Startup Homejoy on the Block (SF Chronicle)
Homejoy’s travails could cast a shadow on the burgeoning segment of tech firms offering customers instant gratification by letting users summon services from their smartphones. It’s a poster child for the industry, in the same way that was for the dot-com boom.

Google Plans to Introduce Hands-free Mobile Payments Later This Year (Mashable)
Yesterday Google showed off what might be its most promising mobile payments app yet, and it’s not Android Pay. The company will begin testing a new standalone app called “Hands Free” that allows people to make purchases without ever touching their phones or a point of sale terminal.

Path Sells Messaging App to Korea’s Daum Kakao, Retains Its ‘Places’ Business Messaging Service (TechCrunch)
Path has retained an interesting part of its business: its Places business-to-consumer messaging service. Places allowed Path Talk users to communicate with local restaurants and shops inside the app — either through direct conversation with staff or via a team of Path employees who’d act as a liaison.

Already a Hit in Europe, Trustpilot Gets $73.5M to Become ‘Review Site for the Entire Online World’ (Pando)
The Copenhagen-founded company wants to make everything that you shop for online-reviewable. “The way we see it, the entire online world is in need of a standard of trust through customer reviews, and we’d like to be that standard,” said the company’s CEO.

Four Lessons in Local News Innovation from Brick City Live (Medium)
Josh Stearns: Andaiye Taylor is one of the most innovative and thoughtful journalism entrepreneurs I have ever met. Her local new site, Brick City Live, is just getting off the ground, but in the year that I have known her I’ve been constantly impressed by her creativity and sense of experimentation. Here are four great ideas Taylor is testing out at Brick City Live.

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