News and Analysis

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

News & Analysis

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

by Stephanie Miles Share this  
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Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

News & Analysis

Relevnt Aims to Integrate Local and Social Media on Community-Based Website

by Anna Kramer Share this  
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Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.

Commentary

Commentary

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

by Mo Yehia Share this  
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In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

Commentary

Small Businesses Aren’t Afraid of Amazon — And You Shouldn’t Be Either

by Dax Dasilva Share this  
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Yes, Amazon is a giant. But as long as you continue to innovate and keep your hand on the pulse of independent business needs, it’s not going to kill your business. Here’s why.

Commentary

Why All SMBs Need an Ecommerce Strategy

by Joe Morsello Share this  
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While online research to offline purchase is the more common path-to-purchase, future-looking SMB retailers will holistically consider an ecommerce strategy as more and more consumers embrace online shopping.

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Why Cross-Device Matching Will Transform the Mobile Advertising Industry

by Liz Taurasi Share this  
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Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.

News & Analysis

Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…

News & Analysis

With New ‘Deep Linking’ Integration, You Can Now Order an Uber via Foursquare

by David Hirschman Share this  
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Local recommendations platform Foursquare is debuting a fresh set of these so-called “deep links,” with an integration through smart-connection platform Button that will allow users that develop intent to visit a nearby venue to seamlessly order an Uber cab to take them there…

News & Analysis

How to Assess Demand for a Hyperlocal Platform

by Stephanie Miles Share this  
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Here are five examples of ways that hyperlocal vendors have assessed demand for their products or services and used that information to better refine the platforms they developed…

News & Analysis

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

Commentary

Studies Find More SMBs Want to Manage Their Own Social Media

by Joe Morsello Share this  
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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

News & Analysis

How Worldnow Plans to Rev Up Revenue for the Local Media Consortium

by Tom Grubisich Share this  
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The newspapers and broadcasters in the Local Media Consortium are betting their digital future on a five-way ad strategy. A big part of the strategy is new LMC member Worldnow, which sells advertising across 450 media sites reaching 81% of U.S. households…

News & Analysis

LBMA Podcast: Next-Gen QR Codes, O2 Acquires Weve

by Asif Khan Share this  
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On the show: Girl detection billboards; KFC’s tray tapper; Project Lynx; CHOZ app; drink-activated coasters against domestic abuse; Apple buys Coherent Navigation; Humagrams power Ticketmaster Canada…

News & Analysis

Street Fight Daily: Google Unveils New Ad Targeting Tools and Mobile Upgrades

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Debuts New AdMob Tools For Ad Targeting, Native Ads, Scaling Apps And More (TechCrunch)… Here’s What Marketers Need to Know About Google’s Mobile Upgrades (AdWeek)… Are Wearables the Next In-Store Shopping Buddies? (eMarketer)…

Commentary

Why We Still Search for ‘Starbucks’ on Google Maps

by Vikas Gupta Share this  
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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

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