Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)
Need more proof of the role Facebook is playing in the distribution of news? Among Americans born between 1981 and 1996 — a.k.a millennials — 61 percent get political news from Facebook in a given week, versus 37 percent who get it from local TV. That’s according to a new Pew Research Center study released this morning.

Why Cross-Device Matching Will Transform the Mobile Advertising Industry (Street Fight)
Soon, the mobile advertising industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. We caught up with Rahul Bafna, VP of product at Drawbridge, to talk about the breaking down of the wall between desktop and mobile and what that means for the way marketers think about reach local consumers.

SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)
SMBs retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a storefront that have up to 99 employees. Their average ad budget for the 12 months prior to the survey was $17,700, which isn’t as high as some other verticals, according to research released Monday.

Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)
The restaurant app has shut down following its acquisition by Zomato for about $50 million to $60 million. While several features will be integrated into Zomato, that does not include Urbanspoon’s shake feature, which was one of the ways Urbanspoon stood out from competing apps.

Why The University of Florida Partnered With Yik Yak for Content (PBS Media Shift)
Through a partnership with anonymous messaging app Yik Yak, the University is working with Yik Yak to produce a customized content feed for local Yik Yak users. And while Yik Yak’s entrance into the social media world has been met with controversy, they believe the service can be productive for news production and consumption.

Why Mega-Mergers Are Back in Vogue for Internet Companies (Harvard Business Review)
Since the last financial crisis, many new regulations have been implemented to protect shareholders, increasing the pressure on management to meet earnings expectations by prioritizing short-term over long-term. For many consumer tech companies, this post-IPO pressure on financial returns is too high.

Why Android Pay Will Succeed Where Google Wallet Failed (Wired)
The big difference is that AT&T, Verizon, and T-Mobile will preinstall Android Pay on phones when the service is ready later this year. This is the big thing Google Wallet was missing—and the big thing that could make an Android-based payments service (and mobile payments in general) take off.

Are Beacons the Next Bright Light In Travel Marketing? (MediaPost)
The true power of the technology is found in the software that powers the apps and helps you effectively harness and leverage the location data that the beacons provide. You’re able to bring together location, activity, time and personal interests – an intoxicating blend that has travel brands racing to explore the possibilities.

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