News and Analysis

News & Analysis

Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

by Anna Kramer Share this  
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For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend.

News & Analysis

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…

News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

Commentary

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

Streets Ahead

Study Finds Consumer Search Preferences Depend Heavily on Type of Business

by Damian Rollison Share this  
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A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning.

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News & Analysis

With New Software, Apple Looks to Bring Together Local Search and Commerce

by Steven Jacobs Share this  
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Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…

News & Analysis

How 10 Top Media Execs Think About Audience and Engagement

by Tom Grubisich Share this  
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Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

News & Analysis

Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
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Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

News & Analysis

5 Ways Mobile Is Improving the In-Store Shopping Experience

by Stephanie Miles Share this  
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Hyperlocal tech has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. Here are five examples of ways that hyperlocal technology is being utilized in stores right now…

News & Analysis

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

News & Analysis

Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local

by Rick Robinson Share this  
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Creating and operating city guides for all major U.S. markets turned out to be something of a cover. What we were really doing was running a skunkworks project with few boundaries on creativity — where success or “failing-fast” were not the goals…

News & Analysis

Openings and New Hires at Gannett, Vendasta, Instacart, Microsoft & HTC

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at SocialCentiv, PageLaunch, Comporium and Thrive Analytics.

News & Analysis

LBMA Podcast: Apple Acquires Metaio, Interview With Kontakt.io’s Trevor Longino

by Asif Khan Share this  
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On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…

News & Analysis

Street Fight Daily: Facebook Rethinks Location, Yahoo Kills Maps

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Updates Location Sharing. Is Uber Integration Next? (Recode)… Yahoo Maps Hits A Dead End, Shutting Down End Of This Month (Search Engine Land)… Google Says It May Unverify Inactive Local Business Listings (Search Engine Land)…

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